Placement API V3

Introduction

A placement is a Sale, or a collection of Ad Units that shares sales specifications like flight dates and content targeting.

The placement is where most business rules, sales terms, and actions are configured for a particular sale. You can execute specific tasks on placements as well. MRM optimizes and analyzes the buying slots for ad placement.

You can use this API to:

View placements
Create placements
List placements
Edit placements

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NOTE
This API only supports XML.

Resources

URI(s)

The Placement API v3 identifies two Uniform Resource Identifiers (URIs):

Type of URI	URI
Production	`https://api.freewheel.tv/services/v3/placement/[FW_ID].xml?[parameter1]=[query1]&...`
Staging	`https://api.stg.freewheel.tv/services/v3/placement/[FW_ID].xml?[parameter1]=[query1]&...`

Targeting Marketplace Platform Content

Placement API V3 supports Run of Marketplace Network (ROMN). By targeting ROMN, you can target all content acquired through the Marketplace Platform.

Placement API Attributes

Attributes represent and describe data associated with an object, in this case, the Placement object. Attributes are organized in sets, which determine the fields available during data entry, and the values you can see.

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Use Placement API Attributes in conjunction with Placement API methods to accomplish your ad tech objectives.

Basic Attributes

Basic attributes describe fundamental properties of a placement. These attributes identify the name, ID, insertion order, and other details of the placement.

The following parameters are returned in basic GET requests.

Function/Node	Description	Data Type(s)	Mandatory?	Creatable?	Updateable?	Comment
id	The ID of the placement	FW_ID	No	No	No	Not allowed during placement creation.
insertion_order_id	The ID of the parent insertion order to which this placement belongs	FW_ID	Yes	Yes	No	Required on placement creation only
name	The name of the placement	String	No	Yes	Yes	If creating a placement without name node, it sets the name as "Untitled Placement" by default. If your network uses Auto-name generation, the API does not auto-generate a name.
status	Placement's status. Valid values: IN_ACTIVE ACTIVE CANCELLED COMPLETED TESTING	Enum	No	No	No	These values must be provided in ALL CAPITAL letters.
description	The description of the placement	String	No	Yes	Yes
instruction	The instructions for the placement	String	No	Yes	Yes
placement_type	The type of placement. Valid values: NORMAL MAKE_GOOD PROMO	Enum	No	Yes	Yes	If you send a request without the node or the node is empty, it is set as NORMAL by default.
external_id	The external ID of the placement	String	No	Yes	Yes
schedule		Set	No	Yes	Yes
price		Set	No	Yes	Yes
budget		Set	No	Yes	Yes
delivery		Set	No	Yes	Yes
override		Set	No	Yes	Yes
content_targeting		Set	No	Yes	Yes
marketplace_supply_source	Specifies the specific supply source for the Marketplace Platform	Set	No	Yes	Yes	Only available to Marketplace clients
yield_optimization	Specifies the placement level yield optimization configurations	Set	No	Yes	Yes	Only available to clients with Marketplace and Yield Optimization capabilities enabled
exclusivity		Set	No	Yes	Yes
custom_targeting	List of video, site, and content targeting	Set	No	Yes	Yes
daypart_targeting		Set	No	Yes	Yes
geography_targeting		Set	No	Yes	Yes
ad_product		Set	No	Yes	Yes
audience_targeting		Normal Set, Advanced Set	No	Yes	Yes
metadata		Set	No	Yes	Yes
restrict_delivery_to_campaign_tags		Set	No	Yes	Yes
soft_reserve		Set	No	Yes	Yes
industry		Set
platform_targeting		Set	No	Yes	Yes
alert		Set	No	No	No
remaining_items		Set	No	Yes	Yes
isp_targeting	The ISP items targeted on the placement.	Set	No	Yes	Yes	See API Resources for ISP IDs.

The following parameters are returned in basic GET requests.

Function/Node	Description	Data Type(s)*	Mandatory	Creatable?	Updateable?	Comments
content_bucket_id	ID of the content bucket	FW_ID	No	Yes	Yes	Only for networks with Sales Proposal enabled
premiums	Set	FW_ID array	No	Yes	Yes	Only for networks with Sales Proposal enabled; Array of premium IDs
variant_id	Variant ID	FW_ID	No	No	No	Only for networks with Sales Proposal enabled
variant_status	Valid values: PRIMARY ACTIVE LOST	enum	No	No	No	Only for networks with Sales Proposal enabled
cost		Set	No	No	No	Only for networks with Sales Proposal enabled
p2plus_price		Float	No	No	No	Only for networks with Sales Proposal enabled + (Enable CPX_UI or rating based selling)
p2plus_impression		Integer	No	No	No	Only for networks with Sales Proposal enabled + (Enable CPX_UI or rating based selling)
rate_card_price		Float	No	No	No	Only for networks with Sales Proposal enabled
billable_event_goal		Integer	No	No	No	Only for networks with Sales Proposal enabled
placement_template_label	Set	FW_ID array	No	No	No	Only for networks with Sales Proposal enabled; Array of placement template label ids

Create Basic Attributes

The following sample code block shows you how to create basic attributes for a placement.

<placement>
  <insertion_order_id>1000</insertion_order_id>
  <name>my placement</name>
  <description>some description</description>
  <instruction>my instruction</instruction>
  <placement_type>MAKE_GOOD</placement_type>
  <enable_canoe>false</enable_canoe>
   <external_id>test external id</external_id>
</placement>

Clear Basic Attributes

The following sample code block shows you how to clear basic attributes for a placement.

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Note
Nodes name, buy_type_id, placement_type and enable_canoe cannot be cleared.

<placement>
  <description></description>
  <instruction></instruction>
  <property_id></property_id>
  <adjust_from_balance></adjust_from_balance>
  <external_id></external_id>
</placement>

GET Basic Attributes

The following example code block shows you how to get basic attributes for a placement.

<placement>
  <id>100000</id>
  <insertion_order_id>1000</insertion_order_id>
  <name>my placement</name>
  <description>some description</description>
  <placement_type>NORMAL</placement_type>
  <instruction>my instruction</instruction>
  <buy_type_id>10001</buy_type_id>
  <property_id>10000</property_id>
</placement>

Schedule Attributes - Child Attributes of Basic Attributes

Schedule attributes provide scheduling details.

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Note
The schedule data should be grouped under the schedule node. See a list of valid time zones.

The date/time format should follow the ISO 8061 format in local timezone for create requests, update requests and get responses; for example: 2013-09-04T10:59.

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Note
ISO 8061 in UTC is not supported. Note:.

The system counts time only in minutes: do not input time in seconds. The start_time automatically starts at the first second of the specified minute. The end_time counts until the last second of the specified minute. Time format of start_time and end_time in the Get response follows ISO 8061 format in the local timezone

Name	Type	Mandatory	Details	Notes
start_time	time	Yes	The start time of the placement
end_time	time	Yes	The end time of the placement	If budget=evergreen with ongoing=true, `end_time` is optional and Ongoing by default.
time_zone	string	Yes	The time zone of the placement

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Note
The schedule of a placement cannot be cleared via API V3.

Price Attributes - Child Attributes of Basic Attributes

All price data should be grouped under the 'price' node.

Name	Type	Details	Mandatory	Notes
price_model	Enum	Valid values: ACTUAL_ECPM FLAT_FEE_SPONSORSHIP	Yes
flat_fee_amount	Float		Yes	Valid when price_model=FLAT_FEE_SPONSORSHIP

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Notes

The Price and Budget Model widget is set as blank when the price is being cleared.

When the budget is evergreen, FreeWheel returns an empty price node in the response.

Budget Attributes - Child Attributes of Basic Attributes

All budget data should be grouped under the 'budget' node.

Name	Type	Details	Mandatory	Notes
budget_model	Enum	Valid values: CURRENCY_TARGET IMPRESSION_TARGET ALL_IMPRESSION SOV SOP SOI EVERGREEN DEMOGRAPHIC_IMPRESSION_TARGET DEMOGRAPHIC_CURRENCY_TARGET CUSTOM_EVENT_TARGET CUSTOM_CURRENCY_TARGET	Yes	Demographic Impression Target, Demographic Currency Target and Share of Impression (SOI) are optional features that must be turned on by your Program Manager. If you don't have these features turned on and submit these values for the Budget_model, we will return an error.
billable_event	Integer	The ID of abstract_event	No	Valid when budget_model = CUSTOM_EVENT_TARGET or CUSTOM_CURRENCY_TARGET
currency	Float		Yes	Valid when budget_model = CURRENCY-TARGET
enable_ott_measurement	Boolean	Valid values: true false	No	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET`,` data_source = Nielsen`. This field can be set as` true`only when network function`NIELSEN_OTT` is enabled. To enable the network function or change the default value, contact FreeWheel.
impression	Integer		Yes	Valid when budget_model = IMPRESSION_TARGET
over_delivery_value	Float	To use the network default, the node should be empty in the XML	No	Valid when budget_model is CURRENCY_TARGET, IMPRESSION_TARGET, DEMOGRAPHIC_IMPRESSION_TARGET or DEMOGRAPHIC_CURRENCY_TARGET. The over delivery value is set as 'network default value' by default.
sov_percentage	Float		Yes	Valid when budget_model = SOV\|
sop_percentage	Float		Yes	Valid when budget_model = SOP\|
soi_percentage	Float		Yes	Valid when budget_model = SOI
impression_cap	Integer		No	Valid when budget_model = ALL_IMPRESSION; Set as 'No Volume Cap' by default.
estimated_impression_goal	Integer		Yes	Valid when budget is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'
ongoing	Boolean		No	Valid when budget_model = EVERGREEN; Set as 'False' by default.
on_target_impressions	Integer		Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET
gross_impression_cap	Integer		Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET
on_target_currency	Float		Yes	Valid when budget_model = DEMOGRAPHIC_CURRENCY_TARGET
gross_currency_cap	Float		Yes	Valid when budget_model = DEMOGRAPHIC_CURRENCY_TARGET
demographic	Integer	The ID of target demographic	Yes	Valid when `budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET`. Nielsen demographic IDs 27, 30 or 31 cannot be targeted individually but can be targeted together with all other demographics for P2+ Target. See the ID list of valid demographics for Nielsen and iSpot..
data_source	Enum	Valid values: Nielsen ISPOT ISPOT_CUSTOM	Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET

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Note
When the budget model is CURRENCY_TARGET, IMPRESSION_TARGET, DEMOGRAPHIC_IMPRESSION_TARGET or DEMOGRAPHIC_CURRENCY_TARGET, and over_delivery_value is the network default value, the over_delivery_value returns blank.

Delivery Attributes - Child Attributes of Basic Attributes

The delivery data should be grouped under the 'delivery' node.

Name	Type	Details	Mandatory	Notes
priority	Enum	The priority of the placement. Valid values: GUARANTEED PREEMPTIBLE	Yes
pacing	Enum	The pacing of the placement. Valid values: SMOOTH_AS FAST_AS FORECAST_INFORMED_DELIVERY_OPTIMIZATION SMOOTH_OVER_LIFE_BUT_FAST_AS_WITHIN_A_DAY CUSTOM_PACING PRE_DEFINED	Yes	Daily Capped Pacing and Smooth Over Life But Fast As Within A Day are optional features that must be turned on by your Program Manager. If you don't have these features turned on and submit these values for Pacing, we will return an error.
maximum_fido_pacing_rate	Enum	Valid values: NETWORK_DEFAULT 1..10	Yes	Valid when pacing = FORECAST_INFORMED_DELIVERY_OPTIMIZATION
pacing_point	Set	A set of pacing points, for each pacing point you must have a date and a percentage as described below	Yes	Valid when pacing = CUSTOM_PACING; The date format should be follow ISO 8061 format in local timezone for create requests, update requests and get responses. An example: 2013-09-04T10:59. Note that ISO 8061 in UTC is not supported.
frequency_cap	Set	A set of frequency caps - for each frequency cap you must have a value, type, and period as described below	No	Only three frequency caps are supported by default. However, up to ten frequency caps can be supported if you have the Advanced Identity Level Frequency Capping feature activated. Contact your Program Manager. See also Advanced Identity Level for Frequency Capping.
frequency_capping_strict_mode	Boolean	Valid values: true false	No	Valid only when the network function FREQUENCY_CAP_STRICT_MODE is enabled and at least one frequency_cap node is included. If the request is sent without this node or with an empty node, frequency capping strict mode is set to be the default value (controlled by the FreeWheel network function.) If the request pulls a placement from a network in which this function is disabled, this node is not returned. To enable the network function or change the default value, contact your FreeWheel account team.
ignore_brand_frequency_cap	Boolean	Ignore Brand Frequency Cap	No	Valid when network function ADVERTISER_BRAND_FREQUENCY_CAP is turned on for this network.
Nodemographic_on_target_calculation	Enum	Demographic On-Target Calculation Valid values: ` DIRECT COMPOSITIONAL COMPOSITIONAL_INCLUDE_UNKNOWN_BANDS	No	Valid when `budget_model = DEMOGRAPHIC_IMPRESSION_TARGET` or `DEMOGRAPHIC_CURRENCY_TARGET`. If a POST request is sent without the node, it is set to the default value for your network. To set the default value for this node, contact FreeWheel. When `enable_dar_new_calculation = true`, do not set `COMPOSITIONAL_INCLUDE_UNKNOWN_BANDS` as the value.
demographic_impression_steering	Boolean	Enable demographic impression steering	No	Only valid when budget = DEMOGRAPHIC_IMPRESSION_TARGET or DEMOGRAPHIC_CURRENCY_TARGET; If you want to change the default value of the node, please contact your Program Manager.
level_to_optimize_for_profit	Enum	Level To Optimize For Profit Valid values: NONE LOWEST MODERATE HIGHEST	No	Level To Optimize For Profit is an optional feature that must be turned on by your Program Manager. If you don't have this feature turned on and submit this node, we will return an error. If a request is sent without the node or the node is empty, it will be set as "NONE" by default.
excess_inventory	Enum	Valid values: NETWORK_DEFAULT 0% 5% 20% 50% 70% UNLIMITED	No	If a request is sent without the node or the node is empty, it will be set as "NETWORK_DEFAULT" by default.
excess_inventory_precondition	Enum	Valid values: UNLIMITED 0,10,20...90</li>	No	Excess Inventory Precondition is an optional feature that must be turned on by your Program Manager. If you don't have this feature turned on and submit this node, we will return an error. If a request is sent without the node or the node is empty, it will be set as "UNLIMITED" by default if excess inventory is "0%", and set as "0" by default if excess inventory is set as greater than 0.
override_repeat_mode	Enum	Valid values: NONE REPEAT_EACH_BREAK DO_NOT_REPEAT	No	\|If a request is sent without the node or the node is empty, it will be set as "NONE" by default.
dynamic_ad_insertion	Enum	Valid values: DYNAMIC_ENABLED SCHEDULED_ONLY	No	Requires the network function: "ENABLE_HYLDA" or "OPERATOR_LINEAR_ADDRESSABLE"; If a request is sent without the node or the node is empty, it will be set as "DYNAMIC_ENABLED" by default.

Pacing_point Attributes - Child Attributes of Delivery Attributes

Name	Type	Mandatory?
date	Date	Yes
percentage	Decimal	Yes

Advanced Identity Level Frequency Capping

Advanced Identity level frequency capping (the advanced_fc_identity_level node) ensures that the same household does not get inundated with the ads from the same placement. When a frequency cap is set with an advanced identity level, the ad server restricts the maximum number of times the ad units in a placement can be served to a viewer during a specific amount of time or content.

Frequency_cap Attributes - Child Attributes of Delivery Attributes

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Note
The advanced_fc_identity_level attribute represents an optional feature that must be turned on by your Program Manager. If the feature has not been activated in your network but the node is submitted, the node is ignored and is set by default to Identifier from Request (the normal identity level).

Name	Type	Mandatory?	Details
value	integer	Yes	The cap value
type	Enum	Yes	The cap type. Valid values: IMPRESSION PACKAGE
period	Enum or Integer	Yes	The cap period. Valid values: TEN_MIN HOUR DAY WEEK 30DAYS STREAM ASSET SITE_SECTION CAMPAIGN Or: integer with a unit of minutes
advanced_fc_identity_level	Enum	No	Valid value: HOUSEHOLD If the request is sent without any value or with an empty node, the request is set as Identifier from Request by default (the normal identity level) If the request pulls a placement with Identifier from Request configured, or from a network in which this function is disabled, this node is NOT returned

Override Attributes - Child Attributes of Basic Attributes

The override data should be grouped under the override node. When a placement's budget_model is SOP/SOI, override cannot be set.

Name	Type	Details	Mandatory	Notes
mode	Enum	Valid values: ABOVE_PAYING_ADS AMONGST_PAYING_ADS BELOW_PAYING_ADS	Yes	Valid when budget_model = CURRENCY_TARGET, IMPRESSION_TARGET, DEMOGRAPHIC_IMPRESSION_TARGET or DEMOGRAPHIC_CURRENCY_TARGET; No other budget models can set the override mode.
value	Integer	The range of value for ' Amongst Paying Ads ' is 0 -- 100; The range of value for 'Above Paying Ads' is 11 -- 20; The range of values for 'Below Paying Ads ' is -10 -- -1	Yes	Valid when mode is set
amongst_by	Enum	Valid values: ABSOLUTE_RANK CPM	Yes	Valid when mode = AMONGST_PAYING_ADS; ABSOLUTE_RANK is an optional feature that must be turned on by your Program Manager. If you don't have this feature turned on and this value is submitted, we will return an error.
precedence_level	Enum	The precedence level of Placement Valid values: BELOW_NORMAL ABOVE_NORMAL NORMAL HIGH HIGHEST	Yes	Valid when budget_model = ALL_IMPRESSION or SOV; No other budget models can set override precedence level; Precedence level is an optional feature that must be turned on by your Program Manager; If you don't have this feature turned on and submit this value, we will return an error.

Content Targeting Attributes - Child Attributes of Basic Attributes

The content targeting data is grouped under the 'content_targeting' node.

Name	Type	Details	Mandatory	Notes
network_items	Set	Set of Network Items, Inclusion and Exclusion	Yes	The node network_ items replaces the usage of include and exclude. For new integrations, use network_ items node to encompass items in your network, The API only supports MRM content. The default logical relationship between network_items, 'inventory_packages, and standard_attributes, ron is OR.
set_name	String	Set name of the content targeted
include	Set	Contains all network items and their MRM IDs. Possible media object: video series video_group site_section site site_group HyLDA-enabled network's may also include: airing channel channel_group	Yes*	The API only supports MRM content. If there is content chosen for another ad server, it is not included in the content associated with the placement. The relationship between media items is OR. Use <network_items> to pass network items rather than include and exclude, which may be deprecated in the future. The tv_network value should be the MRM ID of the TV Network. This node is ignored if it is sent together with network_items, standard_attributes, inventory_packages, or `ron.
exclude	Set	Same format as include above	No	The API only supports MRM content. If there is content chosen for another ad server, it is not included in the content associated with the placement. Use <network_items> to pass network items rather than include and exclude, which may be deprecated in the future. This node is ignored if it is sent together with network_items, standard_attributes, inventory_packages, or `ron.
content_package_id	FW_ID	The FreeWheel ID of the content package	Yes*	This node is ignored if it is sent together with network_items, standard_attributes, inventory_packages, or `ron.
inventory_packages	Set	Set of inventory packages	Yes*	The API only supports MRM content. The default logical relationship between ‘network_items’ ‘standard_attributes’, ‘inventory_packages’, ‘ron’ is OR. ‘standard_attributes’, ‘inventory_packages’ and ‘ron’ are for Marketplace clients. Please contact FreeWheel if you would like to enable Marketplace functionality.
standard_attributes	Set	Set of Standard Attributes, Inclusion and Exclusion	Yes*	The API only supports MRM content. The default logical relationship between network_items, inventory_packages, and standard_attributes, ron is OR. standard_attributes and ron are valid for Marketplace clients only. Contact FreeWheel if you would like to enable Marketplace functionality. Additionally, retrieving standard attribute details in GET requests requires the network function FW_API_MKPL_NEW_TARGETING_STRUCTURE_FLAG. To enable the network function, contact your FreeWheel account team.
network_items	Set	Set of Network Items Inclusion and Exclusion	Yes*	The API only supports MRM content. The default logical relationship between network_items, 'inventory_packages, and standard_attributes, ron is OR. standard_attributes` and ron are valid for Marketplace clients only. Contact FreeWheel if you would like to enable Marketplace functionality.
ron	Set	Valid values: ROVN ROSN ROMN	Yes*	The API only supports MRM content. The default logical relationship between network_items, 'inventory_packages, and standard_attributes, ron is OR. `standard_attributes` and `ron` are valid for Marketplace clients only. Contact FreeWheel if you would like to enable Marketplace functionality.
advanced_combination_include	Set	Set of Network items, Standard Attributes and Inventory Package inclusion in multiple sets	No	After the release of this function, both existing and new advanced combinations can support different allowed content objects in CREATE and UPDATE methods as stated below: Advanced combination in legacy interface: Network Items only Advanced combination in new interface: Network Items, Standard Attributes, Inventory Package (Single or Mixed Combination) The API will throw an error if the network function MARKETPLACE_CONTENT_ADVANCED_COMBINATION is NOT enabled when a user to tries to push mixed advanced combination.If a non-empty advanced_combination_include node is passed, then the include statement for Network Item, Standard Attribute, or IP cannot be passed independently.Please reach out to FreeWheel if you would like to start using the advanced combination via the new interface and eliminate the old interface.

Mandatory: One of inclusion exists from ‘network_items’, ‘standard_attributes’, ‘inventory_packages’, ‘ron’

Advanced Combination Include - Child Attributes

Name	Type	Details	Mandatory	Notes
set	Set	Set of Network items, Standard Attributes and Inventory Package inclusion	No	The API user can select the logical relationship between Network items, Standard Attributes and Inventory Package to be AND/OR within each set. 3 'set' nodes are available for advanced combination.
relationship_between_sets	enum	AND/OR	No	This determines the logical relationship between sets in the advanced combination. 3 'relationship_between_sets' nodes are available for advanced combination.
remaining_items	Set	Set of Network items, Standard attributes and Inventory Package that are not included in a set.	No	This consists of Network items, Standard Attributes and Inventory Packages that are considered within the advanced combination sets.

Set - Child Attributes

Name	Type	Details	Mandatory
video	FW_ID	MRM ID of the video	No
video_group	FW_ID	MRM ID of the video group	No
site	FW_ID	MRM ID of the site	No
site_group	FW_ID	MRM ID of the site group	No
site_section	FW_ID	MRM ID of the site section	No
standard_attribute	Set	Consists of the Standard Attribute type and ID	No
inventory_package	FW_ID	MRM ID of the inventory package	No
relation_in_set	enum	AND/OR	Yes
tv_network	FW_ID	MRM ID of the TV network	No
tv_network_group	FW_ID	MRM ID of the TV network group	No

Standard Attributes - Child Attributes

Name	Type	Details	Mandatory	Notes
type	Enum	Marketplace pre-defined standard attribute types that can be targeted.	Yes	Valid values: 'PROGRAMMER' 'BRAND' 'CHANNEL' 'TV_RATING' 'GENRE' 'LANGUAGE' 'CONTENT_DURATION' 'STREAM_TYPE' 'CONTENT_DAYPART' 'SERIES' 'SUBSCRIPTION_MODEL' 'CONTENT_TERRITORY'
id	FW_ID	ID of corresponding Standard Attributes value that can be targeted.	Yes	Please use Standard Attribute API to get the list of Standard Attribute ID to target. If multiple items in the same type should be targeted, please add more node of in parallel. At least one id should be included.

Network Items – Child Attributes

Name	Type	Details	Mandatory?	Notes
include	Set	Contains network items and their MRM IDs. Possible media object: video series video_group site_section site site_group tv_network tv_network_group	No	The API only supports MRM content. If there is content chosen for another ad server, it is not included in the content associated with the placement. The relationship between network items is OR. ROVN/ROSN inclusion is under the node of .
exclude	Set	Same format as include	No	The API only supports MRM content. If there is content chosen for another ad server, it is not included in the content associated with the placement. ROVN/ROSN exclusion is under the node of .

Standard Attributes – Child Attributes

Standard Attributes are only valid for Marketplace clients. Contact FreeWheel if you would
like to enable Marketplace.

All platform standard attributes data should be grouped under standard_attributes in the platform_targeting node.

Name	Type	Details	Mandatory	Notes
include	Set	Set of Standard Attributes. Each Standard Attribute must contain a type and at least one ID.	No	The relationship between each Standard Attribute type is AND. The relationship between each Standard Attribute items under the same type is OR.
exclude	Set	Same format as Standard Attribute include above	No	The relationship between each Standard Attribute type is AND. The relationship between each Standard Attribute items under the same type is OR. The API only supports MRM content. If there is content chosen for another ad server, it is not included in the content associated with the placement.

Standard Attributes `include`/`exclude` – Standard Attribute Child Attributes

Standard Attributes are only valid for Marketplace clients. Contact FreeWheel if you would
like to enable Marketplace.

Name	Type	Details	Mandatory	Notes
type	Enum	Marketplace, pre-defined, standard-attribute types that can be targeted	Yes	Valid values: PROGRAMMER BRAND CHANNEL TV_RATING GENRE LANGUAGE CONTENT_DURATION SERIES STREAM_TYPE CONTENT_DAYPART Use the Standard Attribute API to get the list of Standard Attribute IDs to target.If multiple items in the same type are to be targeted, add more nodes in parallel.
id	FW_ID	ID of a corresponding standard attribute value that can be targeted	Yes	Use the Standard Attribute API to get the list of Standard Attribute IDs to target. If multiple items in the same type are to be targeted, add more nodes in parallel. At least one id must be included.

Inventory Packages – Child Attributes

Inventory Packages only valid for Marketplace clients. Contact FreeWheel if you would like to enable Marketplace.

Neither of these attributes is mandatory.

Name	Type	Details	Notes
include	Set	Set of Inventory Packages.	The relationship between each Inventory Package items is OR.
exclude	Set	Same format as Inventory Package include

Inventory Package include – Inventory Package Child Attributes

inventory Package only valid for Marketplace clients. Contact FreeWheel if you would like to enable Marketplace.

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Note
Only ACTIVE Inventory Packages are targetable.

Name	Type	Details	Mandatory	Notes
inventory_package	FW_ID	ID of corresponding Inventory Package value that can be targeting	No	Use Inventory Package API to get the list of targetable Inventory Package ID.

RON – Child Attributes

Standard Attributes are only valid for Marketplace clients. Contact FreeWheel if you would
like to enable Marketplace.

Name	Type	Details	Mandatory	Notes
include	set	Contains: ROVN ROSN ROMN	No	The value of rovn/rosn/romn is Boolean. The relationship between rovn/rosn/romn is OR.
exclude	Set	Contains: ROVN ROSN	No	The value of rovn/rosn is Boolean. The relationship between rovn/rosn is OR ROMN exclusion is not yet been supported.

Advanced Content Targeting Attributes - Child Attributes of Basic Attributes

Name	Type	Details	Mandatory	Notes
set_name	String	---	---
include	Set	---	Yes	This node is ignored if it is sent together with network_items, standard_attributes, inventory_packages, or `ron.
exclude	Set	Same format as exclude in normal content targeting	No	This node is ignored if it is sent together with network_items, standard_attributes, inventory_packages, or `ron
network_items	Set	Set of Advanced Network Items, Inclusion and Exclusion Same as network_items in normal content targeting	Yes	Same as normal content targeting
standard_attributes	Set	Same format as standard_attributes in normal content targeting	Yes	Same as normal content targeting
inventory_packages	Set	Same format as inventory_packages in normal content targeting	Yes*	Same as normal content targeting
ron	Set	Same format as ron in normal content targeting	Yes*	Same as normal content targeting

Mandatory: One of inclusion exists from ‘network_items’, ‘standard_attributes’, ‘inventory_packages’, ‘ron’

Content Package Targeting Attributes - Child Attributes of Basic Attributes

If using Content Packages, you cannot use the include/exclude set level of granularity

Name	Type	Details	Mandatory	Notes
set_name	String	Set name of the content targeting	Yes
content_package_id	Integer	The FreeWheel ID of the content package	Yes	This node is ignored if it is sent together with network_items, standard_attributes, inventory_packages, or `ron

Exclusivity Attributes - Child Attributes of Basic Attributes

The exclusivity data should be grouped under the 'exclusivity' node.

Name	Type	Details	Mandatory	Comments
level_of_exclusivity	Enum	The exclusivity level of the placement. Valid values: FULL CUSTOM	Yes
scope_of_exclusivity	Enum	The exclusivity scope of the placement. Valid values: ALL_AD_UNITS TARGETED_AD_UNITS ADJACENT_ADS	Yes	ADJACENT_ADS is valid only when level_of_exclusivity = CUSTOM
exemptions_uex	Enum	The exemption UEX of the placement. Valid values: CONTENT_SETTING_DICTATE EXEMPT_FROM_UEX NO_EXEMPT	Yes	Valid when budget model = ALL_IMPRESSION, SOV, SOP or SO
custom_exclusivity_exemption	Set	The customized scope of exclusivity of the placement is described below	No	Valid when level_of_exclusivity = CUSTOM; id must be -1 when type is 'ALL_INDUSTRIES' or 'MUTUAL_EXEMPTED_PLACEMENT'

Scope of Exclusivity Attributes - Child Attributes of Exclusivity Attributes

Name	Type	Details
exclude	set	The Industries, Advertisers, Brands, Resellers, Campaigns, IOs, or Placements that are excluded from returning within the scope defined in scope_of_exclusivity. Each excluded item child node contains the following Excluded Item Child Node attributes described below
exempt	Set	The Industries, Advertisers, Brands, Resellers, Campaigns, IOs, or Placements that are exempt from returning within the scope defined in scope_of_exclusivity. Each exempt item child node contains Exempt Item Child Node attributes as described below.

Excluded Item Child Node Attributes - Child Attributes of Scope of Exclusivity Attributes

Name	Type	Details
id	Integer	Item ID
name	String	Item name
type	Enum	Valid values: ALL_INDUSTRIES MRM_INDUSTRY INDUSTRY_GROUP ADVERTISER BRAND RESELLER CAMPAIGN IO PLACEMENT

Exempt Item Child Node Attributes - Child Attributes of Scope of Exclusivity Attributes

Name	Type	Details
id	Integer	Item ID
name	String	Item name
type	Enum	Valid values: MRM_INDUSTRY INDUSTRY_GROUP ADVERTISER BRAND RESELLER CAMPAIGN IO PLACEMENT MUTUAL_EXEMPTED_PLACEMENT

Custom Targeting Attributes - Child Attributes of Basic Attributes

The custom targeting data should be grouped under 'custom_targeting'.

Name	Type	Details	Mandatory?	Notes
set	Set	A set of custom targeting attributes for each set as described below	Yes	If there are multiple sets, then the relationship within a set can only be "ANY". Across sets, the relationship is "AND".
match	Enum	The logic within sets. Valid values: Valid values: ANY ALL	No	If there is more than one set, match can only be set to 'ANY'. If there is only one set with multiple key values, the match can be 'ANY' or 'ALL'. Required if there is only one set.

Custom Targeting Set Attributes - Child Attributes of Custom Targeting Attributes

Name	Type	Details
key_value	String	The key value string which should contains "="

Daypart Targeting Attributes - Child Attributes of Basic Attributes

The daypart targeting data should be grouped under 'daypart_targeting'.

Name	Type	Details	Mandatory
time_zone	String	The time zone of daypart targeting Values include existing Time Zones or RELATIVE, which indicates "Relative to Viewer's Timezone"	Yes
part	Set	A set of daypart targets	Yes

Daypart Part Attributes - Child Attributes of Daypart Targeting Attributes

Geography Targeting Attributes - Child Attributes of Basic Attributes

The geography targeting data should be grouped under the <geography_targeting> node. This node features support for both including and excluding geography items.

Function/Node	Description	Data Type(s)	Creatable?	Updatable?	Included in GET?
include	Targeted geography items	Geography Set	Yes	Yes	Yes
exclude	Excluded targeted geography items	Geography Set	Yes	Yes	Yes

Geography Set Attributes - Child Attributes of Geography Targeting Attributes

The attributes below are r in GET requests.

Function/Node	Description	Data Type(s)	Creatable?	Updatable?	Comments
country	The IDs of the countries to be targeted	Set<FW_ID>	Yes	Yes	See Geography Data for a list of va
state	The IDs of the states to be targeted	Set<FW_ID>	Yes	Yes	See Geography Data for a list of values
dma	The IDs of the dmas to be targeted	Set<FW_ID>	Yes	Yes	See Geography Data for a list of values
city	The IDs of the cities to be targeted	Set<FW_ID>	Yes	Yes	See Geography Data for a list of values
postal_code	The IDs of the postal_codes to be targeted	Set<FW_ID>	Yes	Yes	See Geography Data for a list of values
postal_code_package	The IDs of the postal_ode_packages to be targeted	Set<FW_ID>	Yes	Yes	See Geography Data for a list of values
region	The IDs of the regions to be targeted	Set<FW_ID>	Yes	Yes	See Geography Data for a list of values
zone	The IDs of the operator zones to be targeted	Set<FW_ID>	Yes	Yes	See Geography Data for a list of values. You need to turn on the network function ENABLE_ZONE, and configure the visible operator zones for the network.

Ad Product Attributes - Child Attributes of Basic Attributes

The ad product data should be grouped under the 'ad_product' node.

Name	Type	Details	Mandatory	Comments
link_method	Enum	The linking method of the placement. Valid values: NOT_LINKED LINK_WHERE_POSSIBLE ALL_LINKED	Yes	If one 'ad_unit_package_id' exists, 'link_method' is not required since the ad unit package has the link method pre-defined. If multiple 'ad_unit_package_id's are used but no 'link_method' is provided, the 'link_method' of first ad unit package (in the XML list) will be used.
ad_unit_package_id	Integer	The ID of the ad unit package. Check the Ad Unit API to see how to get ad unit package	No	If the Price field is locked, then the API can not update an ad_unit's price but still can update the ad_unit_id, budget_exempt, and impression_cap. If the Budget field is locked, then the API can not update the ad_unit's budget_exempt and impression_cap but still can update the ad_unit_id and ad_unit price.
ad_unit_node	Set	The set of ad unit node attributes as described below.	No
advanced_linking	Set	The advanced_linking defines variant linking scenarios which are combinations of different linking styles between different ad unit types, as described below.	No	Only supported when link_method = LINK_WHERE_POSSIBLE or ALL_LINKED.
custom_set	Set	The custom_set attributes allow you to specify exactly which ad units should be linked together, as described below.	No	Only supported when link_method = NOT_LINKED. Custom Set is an optional feature that must be turned on by your Program Manager. If you don't have this feature turned on and submit this node, an error is returned.

Ad Unit Node Attributes - Child Attributes of Ad Product Attributes

Name	Type	Details
ad_unit_id	Integer	The id of ad unit. Check the Ad Unit API to see how to get ad unit.
status	Enum	The status of ad unit node. Valid values: 'ACTIVE', 'IN_ACTIVE'
price	Decimal	The price of ad unit node, only effect when price model is CPM
budget_exempt	Boolean	Set budget exempt for ad unit node, check budget exempt
impression_cap	Integer	Set impression cap for ad unit node, check impression cap

Linking Scenario Attributes - Child Attributes of Ad Product Attributes

Name	Type	Details
instream	Enum	Valid values: 'ALL_LINKED', 'LINK_WHERE_POSSIBLE', 'NOT_LINKED'
display	Enum	Valid values: 'ALL_LINKED', 'LINK_WHERE_POSSIBLE', 'NOT_LINKED'
overlay	Enum	Valid values: 'ALL_LINKED', 'LINK_WHERE_POSSIBLE', 'NOT_LINKED'

Custom Set Attributes - Child Attributes of Ad Product Attributes

Name	Type	Details
ad_unit_id	Integer	The ad or ad unit
link_method	Enum	Valid values: 'LINK_WHERE_POSSIBLE', 'ALL_LINKED'

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Notes

The "exclude from invoice" and "accounting price" attributes (the latter available for "Make Good" placements) could be cleared from an Ad Unit when updating the Ad Product via API V3 much like they would in the UI.

Ad Product of a placement cannot be cleared via API V3.

Ad units in an ad package will be shown as individual ad units; no ad package IDs are returned in the Get response. Status is returned for MRM only networks.

Normal Audience Targeting Attributes - Child Attributes of Basic Attributes

The audience targeting data should be grouped under the 'audience_targeting' node.

Name	Type	Details	Mandatory	Notes
audience_item	Integer	Audience item ID	Yes	Audience targeting is an optional feature that must be turned on by your Program Manager. If you don't have this feature turned on and submit this node, an error is returned.
include	Set	A set of audience IDs that should be matched	Yes
exclude	Set	Same format as include	No

Advanced Audience Targeting Attributes - Child Attributes of Basic Attributes

The audience targeting data should be grouped under the 'audience_targeting' node.

Name	Type	Details	Mandatory	Notes
include	Set	Contains sets of audience items. Each set contains audience item MRM IDs. Within one set, a relation_in_set node exists to indicate the relationship within one set (AND, OR). Between two sets, a relation_between_sets node exists to indicate the relationship between two sets (AND, OR).	Yes	A maximum of only 3 sets is supported.
exclude	Set	Same format as exclude in normal content targeting	No

Restrict Delivery to Campaign Tags Attributes - Child Attribute to Basic Attributes

Name	Type	Details	Mandatory
restrict_delivery_to_campaign_tags	Boolean	Setting this option will restrict delivery exclusively to tags generated specifically for this placement.	No

Does not support clear on campaign tags.

Soft Reserve Attributes - Child Attributes to Basic Attributes

All soft reserve data should be grouped under the 'soft_reserve' node.

Name	Type	Details	Mandatory	Notes
soft_reserve	Boolean	Soft reserve inventory for allowed duration	No	soft_reserve = true means soft reserve a placement; soft_reserve = false means soft release a placement

Does not support clear on soft reserve

Industry Attributes - Child Attributes to Basic Attributes

All industry data should be grouped under the 'industry' node. To see the public list of valid industry IDs, click API Resources. Contact FreeWheel if you would like to get IDs for your network's custom Industry Groups.

Name	Type	Details	Mandatory
mrm_industry	Integer	Included MRM industries	No
industry_group	Integer	Included industry groups	No

Platform Targeting Attributes - Child Attributes of Basic Attributes

All platform targeting data should be grouped under the 'platform_targeting' node.

📘
Note
The standard_attributes node conflicts with the device, os, browser, and package nodes. If the request passes through any of them with the node standard_attributes, an error is returned an error.

Name	Type	Details	Mandatory	Notes
device	Integer	The ID of the device(s) to be targeted	No	See the list of valid platform IDs.
os	Integer	The ID of the OS(s) to be targeted	No	See the list of valid platform IDs.
browser	Integer	The ID of the browser(s) to be targeted	No	See the list of valid platform IDs.
package	Integer	The ID of the package(s) to be targeted	No
standard_attributes	Set	Set of Standard Attributes inclusion and exclusion	No

Standard Attributes–Child Attributes

Standard Attributes are only valid for Marketplace clients. Contact FreeWheel if you would like to enable Marketplace.

	Type	Details	Mandatory	Notes
include	Set	Set of Standard Attributes. Each Standard Attribute must contain a type and at least one ID.	No	The relationship between each Standard Attribute type is AND. The relationship between each Standard Attribute item under the same type is OR.
exclude	Set	Set of Standard Attributes. Each Standard Attribute must contain a type and at least one ID.	No	The relationship between each Standard Attribute type is AND. The relationship between each Standard Attribute items under the same type is OR.

Alert Attributes - Child Attributes of Basic Attributes

All alert data should be grouped under the 'alert' node. Alert only support for MRM-only placement, and it's get-only.

The following attributes are used by MRM only.

Name	Type	Details	Mandatory
warning	String	All warning message(s)	No
error	String	All error message(s)	No

Create/Update Alert Info is not supported.
Create Alert Info is not supported.

Cost Attributes - Child Attributes of Basic Attributes

The cost data should be grouped under the 'cost' node.

📘
Note
Cost is an optional feature that must be turned on by your Program Manager

Function/Node	Data Type	Creatable?	Updatable?	Included in GET?
gross_cost	Float	No	No	Yes
net_cost	Float	No	No	Yes

Create/Update Cost is not supported.
Clear Cost is not supported.

Premiums Attributes - Child Attributes of Basic Attributes

The premiums data should be grouped under the 'premiums' node.

📘
Note
Premiums is an optional feature enabled only for Networks with Sales Proposal enabled.

Function/Node	Data Type	Details	Creatable?	Updatable?	Included in GET?
id	FW_ID	Premium ID	Yes	Yes	Yes

Placement Template Label Attributes - Child Attributes of Basic Attributes

The placement template label data should be grouped under the 'placement_template_label' node.

📘
Note
The Placement template label is an optional feature that must be turned on by your Program Manager.

Function/Node	Data Type	Details	Creatable?	Updatable?	Included in GET?
id	FW_ID	Premium ID	Yes	Yes	Yes

Create/Update Placement Template Label is not supported.
Clear Placement Template Label is not supported.

Ratings Based Planning (RBP) Advanced Attributes

All of the parameters below are returned in basic GET requests. To return only these parameters in a GET request, use the value rbp_advancedfor the show parameter.

Name	Type	Details	Mandatory	Creatable?	Updateable?	Comments
enable_audience_measurement	Boolean	Valid values: True False	Yes, when budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'	Yes	Yes	Valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'
data_source	Enum	Valid values: Nielsen	Yes, when enable_audience_measurement is set to True	Yes	Yes	Valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'
demographic	Integer	The ID of target demographic	Yes, when enable_audience_measurement is set to True	Yes	Yes	Valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'. Nielsen demographic IDs 27, 30 or 31 cannot be targeted individually but can be targeted together with all other demographics for P2+ Target. For a list of valid demographic IDs for Nielsen, reference this page: API Resources.
demographic_on_target_calculation	Enum	Valid values: DIRECT COMPOSITIONAL	Yes, when enable_audience_measurement is set to True	Yes	Yes	Valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'
cold_start_on_target_rate	Integer	Valid values: -2 -1 1 ... 999 Default value is -1	No	Yes	Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET; Value -2 means using the ratio of on_target_impressions to gross_impression_cap. Value -1 means using RON level prediction model. A positive value means using a custom rate. For example, 120 stands for 120%.
apply_coviewing_to_ott_rate	Boolean	Valid values: True False Default value is False	No	Yes	Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET; Only takes effect when the following conditions are met: data_source = Nielsen, enable_ott_measurement = true and demographic_on_target_calculation = COMPOSITIONAL. Also valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'. Only takes effect when the following conditions are met: data_source = Nielsen and demographic_on_target_calculation = COMPOSITIONAL.
apply_ott_rate_to_stb_vod	Boolean	Valid values: True False Default value is False	No	Yes	Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET; Only takes effect when the following conditions are met: data_source = Nielsen, enable_ott_measurement = true and demographic_on_target_calculation = COMPOSITIONAL. Also valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'. Only takes effect when the following conditions are met: data_source = Nielsen and demographic_on_target_calculation = COMPOSITIONAL.
apply_coviewing_to_stb_vod_rate	Boolean	Valid values: True False Default value is False	No	Yes	Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET; Only takes effect when the following conditions are met: data_source = Nielsen, enable_ott_measurement = true, demographic_on_target_calculation = COMPOSITIONAL and apply_ott_rate_to_stb_vod = true. Also valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'. Only takes effect when the following conditions are met: data_source = Nielsen, demographic_on_target_calculation = COMPOSITIONAL and apply_ott_rate_to_stb_vod = true
blended_rate_platforms	Set	A set of blended_rate_platform. Each blended_rate_platform node has these valid values: PC MOB OTT	No	Yes	Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET; 'OTT' can only be set when enable_ott_measurement = true. Set as 'PC' and 'MOB' by default when enable_ott_measurement = false during creation. Set as 'PC', 'MOB' and 'OTT' by default when enable_ott_measurement = true during creation. Only takes effect when data_source = Nielsen and demographic_on_target_calculation = COMPOSITIONAL. Also valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'. Set as 'PC', 'MOB' and 'OTT' by default. Only takes effect when data_source = Nielsen and demographic_on_target_calculation = COMPOSITIONAL.
enable_coviewing_for_ott_impressions	Boolean	Valid values: True False Default value is True	No	Yes	Yes	Valid when budget_model = DEMOGRAPHIC_IMPRESSION_TARGET/DEMOGRAPHIC_CURRENCY_TARGET. Only takes effect when the following conditions are met: data_source = Nielsen, enable_ott_measurement = true, demographic_on_target_calculation = COMPOSITIONAL and apply_coviewing_to_ott_rate = false. Also valid when network function ENABLE_MEASUREMENT_FOR_NON_RBP_PLACEMENT is turned on and budget_model is 'ALL_IMPRESSION', 'SOV', 'SOP', or 'SOI'. Only takes effect when the following conditions are met: data_source = Nielsen, demographic_on_target_calculation = COMPOSITIONAL and apply_coviewing_to_ott_rate = false.

Marketplace Supply Source Attributes - Child Attributes

Name	Type	Details	Mandatory	Notes
inventory_order	Set	Set of marketplace inventory orders inclusion and exclusion	No	The API supports marketplace inventory orders, inventory split orders, or groups of orders being supply source packages. The default logical relationship between 'inventory_order' and 'inventory_split_order' is OR. The API returns a blank response if a set includes all inventory orders and all inventory split orders.
inventory_split_order	Set	Set of marketplace inventory split orders inclusion and exclusion	No
supply_source_package	Set	Set of marketplace supply source package inclusion and exclusion	No
seller	Set	Set of sellers to exclude	No

Inventory Order - Child Attributes of Marketplace Supply Source Attribute

Name	Type	Details	Mandatory	Notes
include	Set	Set of marketplace inventory order ID. Contains one or more id.	No	The API only supports inventory order IDs in the current network. The API is not able to include and exclude the same Order IDs at the same time, except ID = -1 (all Inventory Orders).
exclude	Set	Same format as include	No

Inventory Split Order - Child Attributes of Marketplace Supply Source Attribute

Name	Type	Details	Mandatory	Notes
include	Set	Set of marketplace inventory split order ID. Contains one or more id.	No	The API only supports inventory order IDs in the current network. The API is not able to include and exclude the same Order IDs at the same time, except ID = -1 (all Inventory Split Orders).
exclude	Set	Same format as include	No

Supply Source Package - Child Attributes of Marketplace Supply Source Attribute

Name	Type	Details	Mandatory	Notes
include	Set	Set of marketplace supply source package IDs. Contains one or more id.	No	The API only supports supply source package IDs in the current network. The API is not able to include and exclude the same Package IDs at the same time.
exclude	Set	Same format as include	No

Seller - Child Attribute of Marketplace Supply Source Attribute

Name	Type	Details	Mandatory
exclude	Set	Set of seller IDs. Contains one or more id.	No

ID - Child Attributes of Inventory Order, Inventory Split Order, SSP Inventory Order, Supply Source Package and Seller Attributes

Name	Type	Details	Mandatory	Notes
id	FW_ID	FW ID of Inventory Order, Inventory Split Order, Supply Source Package, or Seller	No	Use the Purchased Inventory Order, Inventory Split Order, or Supply Source Package APIs to get the list of IDs with which to target. An ID with a value of -1 targets all the inventory orders or inventory split orders across the network. If you want to target multiple IDs, add more nodes in parallel. The relationship between the different IDs is OR. A cancelled order ID cannot be targeted. An inactive supply source package ID cannot be targeted.

Yield Optimization Attributes - Child Attributes

Yield Optimization is available only to networks enabled with Yield Optimization capability. Contact FreeWheel to enable this functionality.

Name	Type	Details	Mandatory	Notes
volume_cap_configs	Enum	The flag to determine if a placement delivery ignores or inherits the configured network-level volume cap yield optimizations.	No	Valid values: IGNORE INHERIT OVERRIDE Default value is 'INHERIT'.If an empty node gets passed, it is set as INHERIT by default.The value IGNORE means to ignore the volume cap yield optimization configurations.
volume_cap_optimization_ids	Set of FW_ID	The Array of Yield Optimization Volume Cap RuleID set on the placement to overrideglobal volume cap configurations.	No	Valid when volume_cap_configs = 'OVERRIDE'. This node will be ignored if volume_cap_configs is set to 'IGNORE' or 'INHERIT'.
inventory_prioritization_configs	Enum	The flag to determine if placement delivery ignores or inherits the configured network-level inventory prioritization yield optimizations.	No	Valid values: IGNORE INHERIT OVERRIDE Default value is INHERIT.If the empty node gets passed through, it is set as INHERIT by default.If it is set as IGNORE, the inventory prioritization yield optimization configurations should be disregarded.
inventory_prioritization_optimization_ids	Set of FW_ID	The Array of Yield Optimization Inventory Prioritization Rule ID set on the placement to override global inventory prioritization configurations.	No	Valid when inventory_prioritization_configs = 'OVERRIDE'. This node will be ignored if inventory_prioritization_configs is set to 'IGNORE' or 'INHERIT'
distribution_optimization_configs	Enum	The flag to determine if placement delivery ignores or inherits the configured network-level distribution goals yield optimizations.	No	Valid values: IGNORE INHERIT OVERRIDE Default value is INHERIT.If the empty node gets passed through, it is set as INHERIT by default.If it is set as IGNORE, the distribution goals yield optimization configurations should be disregarded.
distribution_optimization_ids	Set of FW_ID	The Array of Yield Optimization Distribution Rule ID set on the placement.	No	Placement yield optimization distribution only supports the override mode.
inventory_value_distribution_configs	SetEnum	The flag to determine if placement delivery ignores or inherits the global inventory value distribution rules, or follow customized inventory value distribution yield optimizations.	No	Valid values: IGNORE INHERIT OVERRIDE Default value is INHERIT.If this node is passed without a value, it will be set as INHERIT by default.If it is set as IGNORE, the inventory value distribution yield optimization configurations will not be used.
inventory_value_distribution_optimization_ids	Set of FW_ID	The Array of yield optimization inventory value distribution ID set on the placement to override global inventory value distribution configurations.	No	Valid when inventory_value_distribution_configs = 'OVERRIDE'. This node will be ignored if inventory_value_distribution_configs is set to 'IGNORE' or 'INHERIT'.

🚧
Note
If a Yield Optimization parent attribute is set to INHERIT or IGNORE, passing empty ID child attributes will result in an error. This occurs because the system interprets empty pairs as ID value 0.

Volume Cap Optimization IDs Attributes - Child Attributes

Volume Cap Optimization IDs is only available when placement yield optimization volume cap configurations is set to OVERRIDE.

Name	Type	Details	Mandatory
id	FW_ID	The ID of Yield Optimization Volume Cap Rule set on the placement to override global Volume Cap configurations.	Yes, when volume_cap_configs is set to OVERRIDE. Do not use when set to IGNORE or INHERIT, as empty ID pairs will throw an error.

Inventory Prioritization Optimization IDs Attributes - Child Attributes

Inventory Prioritization Optimization IDs is only available when placement yield optimization inventory prioritization configurations is set to OVERRIDE.

Name	Type	Details	Mandatory
id	FW_ID	The ID of Yield Optimization Inventory Prioritization Rule set on the placement to override global Inventory Prioritization configurations.	Yes, when inventory_prioritization_configs is set to OVERRIDE. Do not use when set to IGNORE or INHERIT, as empty ID pairs will throw an error.

Distribution Optimization IDs Attributes - Child Attributes

Distribution Optimization IDs are only available when placement yield optimization distribution configurations are set to OVERRIDE.

Name	Type	Details	Mandatory
id	FW_ID	The ID of Yield Optimization Distribution Rule set on the placement.	Yes, when distribution_optimization_configs is set to OVERRIDE. Do not use when set to IGNORE or INHERIT, as empty ID pairs will throw an error.

Inventory Value Distribution Optimization IDs Attributes - Child Attributes

Inventory Value Distribution Optimization IDs is only available when placement inventory value
distribution configurations is set to OVERRIDE.

Name	Type	Details	Mandatory
id	FW_ID	The ID of Yield Optimization Inventory Value Distribution Rule set on the placement to override global Inventory Value Distribution configurations.	Yes, when inventory_value_distribution_configs is set to OVERRIDE. Do not use when set to IGNORE or INHERIT, as empty ID pairs will throw an error.

ISP Targeting Attributes - Child Attributes of Basic Attributes

ISP Targeting is available in the <isp_targeting> node which contains a node with the ID of the ISP.

Name	Type	Details	Mandatory	Notes
isp	Set<FW_ID>	The ID of the ISP as defined in API Resources	No	<isp_targeting> <isp> {id} </isp> </isp_targeting>

SSP Attributes

SSP targeting is available for clients using Marketplace Bidder. For an interactive example of the following attributes, see Create a Placement.

📘
Note
SSP targeting is gated by a network function. To enable this feature, contact your FreeWheel representative.

SSP Targeting Attributes - Child Attributes of Basic Attributes

Name	Type	Details	Mandatory	Notes
ssp_enablement	Boolean	Enables the SSP traffic and targeting for a placement.	No	ssp_enablement=true is required to enable the availability of SSP traffic and SSP-targeted fields for the placement. If this field is set to false and pushed with other SSP fields, it will return an error.
ssp_content_targeting	Set	Allows targeting of the SSP content standard attributes and inventory package	No
ssp_standard_attributes_targeting	Set	Allows targeting on SSP available only standard attributes.	No
ssp_geo_targeting	Set	Allows targeting of the SSP geography standard attributes	No
ssp_daypart_targeting	Set	Allows targeting dayparts for the SSP supply.	No
ssp_platform_targeting	Set	Allows targeting on SSP platform standard attributes.	No
ssp_custom_targeting	Set	Allows targeting custom key values for the SSP supply.	No
ssp_audience_targeting	Set	Allows targeting audience items for the SSP supply.	No

SSP Content Targeting - Child Attributes

Name	Type	Details	Mandatory	Notes
network_items	Set	Only supports MRM content. The default logical relationship between network_items, standard_attributes, and ron is OR.	No	Valid values: INCLUDE, EXCLUDE
standard_attributes	Set	Set of content standard attributes that can be included or excluded. The default logical relationship between network_items, standard_attributes, and ron is OR. standard_attributes is valid for Marketplace clients only. Contact FreeWheel if you would like to enable Marketplace functionality, i.e., FW_MARKETPLACE_BUYER_PROFILE or FW_MARKETPLACE_SELLER_PROFILE, and ENABLE_MPP_INVENTORY_FOR_PROGRAMMATIC	No	Valid values: INCLUDE, EXCLUDE
ron	Set	Set of ron items to include in content targeting. The default logical relationship between network_items, standard_attributes, and ron is OR. ron is valid for Marketplace clients only. Contact FreeWheel if you would like to enable Marketplace functionality.	No	Valid values: INCLUDE
inventory_packages	Set	Set of inventory packages that contain SSP targeting that can be included or excluded.	No	Valid values: INCLUDE, EXCLUDE
advanced_combination_include	Set	Configure advanced combinations. For more details, see the `ssp_content_targeting` object in Create a Placement .	No	Valid values: RELATION_BETWEEN_SETS, SETS, REMAINING_ITEMS, VIDEO, VIDEO_GROUP, SERIES, SITE, SITE_SECTION, SITE_GROUP, CHANNEL, CHANNEL_GROUP, AIRING, AUDIENCE_ITEM

SSP Standard Attributes Targeting - Child Attributes

Name	Type	Details	Mandatory	Notes
include	Set	Set of Standard Attributes and SSP Standard Attributes. Each Standard Attribute must contain a type and at least one ID. The relationship between each Standard Attribute type is AND. The relationship between each Standard Attribute item under the same type is OR. For more details, see the `ssp_standard_attributes_targeting` object in Create a Placement .	No	Valid values: TYPE, ID
exclude	Set	Set of Standard Attributes and SSP Standard Attributes. Each Standard Attribute must contain a type and at least one ID. The relationship between each Standard Attribute type is AND. The relationship between each Standard Attribute item under the same type is OR. For more details, see the `ssp_standard_attributes_targeting` object in Create a Placement.	No	Valid values: TYPE, ID

SSP Geo Targeting - Child Attributes

Name	Type	Details	Mandatory	Notes
include	Set	Set of geography attributes. The included standard attribute must contain an ID. For more details, see the `ssp_geo_targeting` object in Create a Placement.	No	The relationship between each geography item is OR. Valid values: COUNTRY, STATE, DMA, POSTAL_CODE, POSTAL_CODE_PACKAGE, REGION, CITY
exclude	Set	Set of geography attributes. The excluded standard attribute must contain an ID. For more details, see the `ssp_geo_targeting` object in Create a Placement .	No	The relationship between each geography item is OR. Valid values: COUNTRY, STATE, DMA, POSTAL_CODE, POSTAL_CODE_PACKAGE, REGION, CITY

SSP Daypart Targeting - Child Attributes

Name	Type	Details	Mandatory	Notes
time_zone	String	A time zone name. FreeWheel provides a list of time zones at API Resources.	No
part	Array of objects	A set of daypart targeting part (tick). Maximum size = 12. For more details, see the `ssp_daypart_targeting` object in Create a Placement .	No	Valid values: START_TIME, END_TIME, START_DAY, END_DAY, DAYS, REPEAT

SSP Platform Targeting - Child Attributes

Name	Type	Details	Mandatory
device	Array of strings	List of device types to target.	No
os	Array of strings	List of OS types to target.	No
browser	Array of strings	List of browser types to target.	No
package	Array of strings	List of package types to target. Obtained from MRM.	No
standard_attributes	Set	Include or exclude standard attributes and SSP standard attributes. For more details, see the `ssp_platform_targeting` object in Create a Placement.	No

SSP Custom Targeting - Child Attributes

Name	Type	Details	Mandatory	Notes
set	Set	If there are multiple sets, then the relationship within a set can only be ANY. Across sets, the relationship is AND. For more details, see the `ssp_custom_targeting` object in Create a Placement.	No	Valid values: KEY_VALUE, RELATION_IN_SET
relation_between_sets	Array of strings	If there is more than one set, this value can only be set to OR. If there is only one set with multiple key values, the match can be OR or AND.	No

SSP Audience Targeting - Child Attributes

Name	Type	Details	Mandatory	Notes
include	Set	The included audience items. For more details, see the `ssp_audience_targeting` object in Create a Placement.	No	Valid values: RELATION_BETWEEN_SETS, SETS, REMAINING_ITEMS, VIDEO, VIDEO_GROUP, SERIES, SITE, SITE_SECTION, SITE_GROUP, CHANNEL, CHANNEL_GROUP, AIRING, AUDIENCE_ITEM
exclude	Set	The excluded audience items. For more details, see the `ssp_audience_targeting` object in Create a Placement.	No	Valid values: VIDEO, VIDEO_GROUP, SERIES, SITE, SITE_SECTION, SITE_GROUP, CHANNEL, CHANNEL_GROUP, AIRING, AUDIENCE_ITEM, RELATION_IN_SET, STANDARD_ATTRIBUTES, INVENTORY_PACKAGES, ROMN

Introduction

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Related Documentation

Resources

URI(s)

Targeting Marketplace Platform Content

Placement API Attributes

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Basic Attributes

Create Basic Attributes

Clear Basic Attributes

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GET Basic Attributes

Schedule Attributes - Child Attributes of Basic Attributes

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Price Attributes - Child Attributes of Basic Attributes

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Budget Attributes - Child Attributes of Basic Attributes

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Delivery Attributes - Child Attributes of Basic Attributes

Pacing_point Attributes - Child Attributes of Delivery Attributes

Advanced Identity Level Frequency Capping

Frequency_cap Attributes - Child Attributes of Delivery Attributes

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Override Attributes - Child Attributes of Basic Attributes

Content Targeting Attributes - Child Attributes of Basic Attributes

Advanced Combination Include - Child Attributes

Set - Child Attributes

Standard Attributes - Child Attributes

Network Items – Child Attributes

Standard Attributes – Child Attributes

Standard Attributes include/exclude – Standard Attribute Child Attributes

Inventory Packages – Child Attributes

Inventory Package include – Inventory Package Child Attributes

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RON – Child Attributes

Advanced Content Targeting Attributes - Child Attributes of Basic Attributes

Content Package Targeting Attributes - Child Attributes of Basic Attributes

Exclusivity Attributes - Child Attributes of Basic Attributes

Scope of Exclusivity Attributes - Child Attributes of Exclusivity Attributes

Excluded Item Child Node Attributes - Child Attributes of Scope of Exclusivity Attributes

Exempt Item Child Node Attributes - Child Attributes of Scope of Exclusivity Attributes

Custom Targeting Attributes - Child Attributes of Basic Attributes

Custom Targeting Set Attributes - Child Attributes of Custom Targeting Attributes

Daypart Targeting Attributes - Child Attributes of Basic Attributes

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Notes

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Standard Attributes `include`/`exclude` – Standard Attribute Child Attributes

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