Overview

The Universe Matching API V4 retrieves metadata of recent matches between a network’s universe and the FreeWheel universe, such as input and output file names, match rates, and client IDs. For the purposes of this API, a universe is a collection of Personally Identifiable Information (i.e. first name, email, address, etc.) of clients (individuals or households) within a network.

Universe Matching leverages client-supplied Personally Identifiable Information (PII) and FreeWheel PII to find the client IDs of successful matches. These IDs can be used for audience segment ingestion, audience targeting, forecasting, frequency management, and reporting uses.

Leverage the Universe Matching API to accomplish the following tasks:

• List Universe Matching information in a query-specified format
• List Universe Matching information in a path-specified format

Uniform Resource Identifiers (URI)

Universe Information