Programmatic Deal Open API V4

Overview

This section outlines the technical specifications for FreeWheel's Deal Open API.

For details on API authentication, see Getting Started with Authentication.

The Deal Open API features these core endpoints:

Function	Method Type	Description
Create a deal	POST	Creates the core deal objects with associated deal IDs
Update a deal	PATCH	Adds all the relevant deal configuration information
Retrieve a deal	GET	Retrieves deal configuration details
Retrieve List of Advertisers	GET	Retrieves list of Advertisers, which can be sorted by days since last updated.
Retrieve a list of Brands	GET	Retrieves list of Brands, which can be sorted by days since last updated.
Activate a deal	PUT	Sets the deal status to activated
Deactivate a deal	PUT	Sets the deal status to deactivated

In addition, you can use the Buyer list method to collect FreeWheel information necessary to populate deal object attributes.

The Deal Open API Spec (JSON file) can be viewed here for use in other tools.

Limitations

The Programmatic Deal Open API does not support the following deal attributes:

Support ROVN/ROSN Exclusion
Metrics
IMRTargeting
Bid request restriction package
Primary Trafficker
Billing Override
Supply source targeting
Relationship targeting
Support Channel/Series/Daypart/StreamType SA targeting
FloorPricePolicy
Price support inheriting from the price of listing
Inbound MRM Rule transparency

Deal Push Workflow

Deal Object

The table below describes the attributes currently supported for the Deal Object.

Name	Type	Value	Description	Required for activation?	Deal Creation API?	Deal Update API?	Notes
id	FW_ID	Integer	An integer number in FreeWheel	No	Yes	No	Not required when creating a new deal
deal_type	enum	DEAL PROGRAMMATIC_GUARANTEED_DEAL FIRST_LOOK_DEAL FIRST_LOOK_DEFER_TO_DIRECT_SOLD_SPONSORSHIPS BIDDABLE_GUARANTEED_DEAL BACKFILL_DEAL	Deal types supported for a programmatic deal	Yes	Yes	No	Required when creating a new deal
external_deal_id	string	empty, or <= 255 characters	A globally unique identifier.	Yes	No	Yes	An automatically generated external deal ID is returned when a deal is created.
shared_external_deal_id	string	empty, or <=255 characters	A globally unique identifier. Represents a grouping of multiple Programmatic Module deals. Numerous deals can be linked to a single ID and viewed as one deal when interacting with DSPs.	No	Yes	Yes	The Shared External Deal ID across multiple deals. Requires network function SHARED_EXTERNAL_DEAL_ID.
name	string	<= 255 characters		Yes	Yes	Yes	Required when creating a new deal
description	string	<= 4096 characters		No	Yes	Yes	Default is empty
salesperson	string	<= 255 characters		No	Yes	Yes
buyers	set	Set<FW_ID>	Buyers are invited on this deal to bid on an ad request	Yes	No	Yes	Size limit of 100 buyers per deal. Required when pushing the deal setting
content_targeting	ContentTargeting	You can leverage the existing FreeWheel Inventory API: - Video API v4. - Site API v4	Inventory items targeted on the deal	Yes	No	Yes
ad_units	AdUnits	AdUnits	Ad units targeted on the deal	Yes	No	Yes	Size limit of 100 ad units per deal. Check the Ad Unit API to see how to get ad unit. Supported ad unit types: Standard Custom Variant
volume	volume	Volume	The volume of the deal	Yes	No	Yes	Required when pushing deal detail settings
pricing	pricing	Pricing	The price of the deal	Yes	Yes	Yes	Programmatic Guaranteed (PG): Must be fixed price Others: Fixed or Floor price
schedule	schedule	Schedule	The Schedule (start and end dates) of the deal	Yes	No	Yes	Required when pushing deal detail settings
status	string	ACTIVE INACTIVE (Default) ARCHIVE PAUSE COMPLETED		No	No	Yes	Default is INACTIVE
max_ad_duration	integer	Ad duration in seconds, -1 means no limit		No	No	Yes	Default is -1
buyer_priority_override	integer	[-1, 0, 1, ..., 10]	Override the buyer priority for buyers behind this deal. 0 means do not override.	No	No	Yes	Default is 0. Only for DEAL type
separate_bid	boolean	true false This feature is controlled under a specific network function (SEPARATE_BID_REQUEST) which limits the max allowed deals to be set with a separate bid.The default maximum number is 25 live deals with separate bids enabled.		No	No	No	PG: always True. Default is False.
audience_targeting	AudienceTargeting	AudienceTargeting	Audience items targeted on the deal	No	No	Yes	The maximum number of items for targeting is 4000.
platform_targeting	PlatformTargeting	PlatformTargeting	Platform items targeted on the deal	No	No	Yes	The maximum number of items for targeting is 4000.
geo_targeting	GeoTargeting	GeoTargeting	Geo items targeted on the deal	No	No	Yes	The maximum number of items for targeting is 4000.
daypart_targeting	DaypartTargeting	DaypartTargeting	Daypart items targeted on the deal	No	No	Yes	The maximum number of items for targeting is 4000. 7 * 24 by default
custom_targeting	CustomTargeting	CustomTargeting	Custom items targeted on the deal	No	No	Yes	The maximum number of items for targeting is 4000.
isp_targeting	set	Set<FW_ID>	ISP items targeted on the deal	No	No	Yes	The maximum number of items for targeting is 4000.
brand_restriction	restriction	Restriction	Restricted brands on the deal	No	No	Yes	Size limit of 1000 brand restrictions per deal !!! Using global brand items
advertiser_restriction	restriction	Restriction	Restricted advertisers on the deal	No	No	Yes	Size limit of 1000 advertiser restrictions per deal. Using global advertiser items
banned_industry	set	Set<FW_ID>	Restricted industries on the deal industry-ids list	No	No	Yes	You cannot use the API for listing industries. You need to export the data from MRM.
vpaid	boolean	true false	Indicated if VPAID is supported.	No	No	Yes
frequency_cap	FrequencyCaps	FrequencyCap	Frequency caps on the deal	No	No	Yes	Supports a maximum of 3 frequency cap items
creative_approval	CreativeApproval	CreativeApproval	Creative approval type and clearance method for the deal	No	No	Yes
override	override		For Guaranteed priority deal, the value is for above-paying ads and among paying ads. For First Look deal, the value is for prioritization across First Look deals	No	No	Yes	PG & BG supports: above paying amongst paying First Look supports prioritization across First Look deals.DEAL supports override buyer priority which is represented by the buyer_priority_override field.BF does not support.
ignore_brand_frequency_cap	boolean	true false	Indicate if brand frequency is ignored	No	No	Yes
updated_at	ISO8601 UTC	ISO8601 UTC
global_agency_ids	GlobalAgencyIds		Global agency associated to the deal	No	No	Yes
data_protection_package_id	integer		Data protection package on a deal	No	No	Yes
yield_optimization	YieldOptimization		Yield optimization on the deal	No	No	Yes
ssp_enablement	boolean	True False	This determines the activation of SSP targeting in a deal	No	No	Yes
ssp_content_targeting	Same as ContentTargeting	Same value as the deal Content Targeting.	SSP inventory targeted on a deal	No	No	Yes	The following Content Standard Attributes are not supported in SSP Content Targeting: Programmer, Brand, Channel, Content Daypart, Series
ssp_standard_attributes_targeting	SSPStandardAttributesTargeting	SSPStandardAttributesTargeting	SSP standard attributes targeted on a deal	No	No	Yes
ssp_geo_targeting	Same as GeoTargeting	Same value as the deal Geo Targeting	SSP Geo items targeted on the deal	No	No	Yes
ssp_daypart_targeting	Same as DaypartTargeting	Same value as the deal Daypart Targeting	SSP Daypart items targeted on the deal	No	No	Yes
ssp_platform_targeting	Same as PlatformTargeting	Same value as the deal Platform Targeting	SSP Platform items targeted on the deal	No	No	Yes
ssp_custom_targeting	Same as CustomTargeting	Same value as the deal Custom Targeting	SSP Custom items targeted on the deal	No	No	Yes
ssp_audience_targeting	Same as AudienceTargeting	Same value as the deal Audience Targeting	SSP Audience items targeted on the deal	No	No	Yes
require_pre_ingested_creative	Boolean	True, False	Indicates if Require Pre Ingested Creative is supported. Always true and not allowed to change for PG deals.	No	No	Yes
marketplace_supply_source	object		Supply Source that's targeted on the deal.	No	No	Yes

SSPStandardAttributesTargeting

Node	Type	Mandatory
include	SSPStandardAttributeItems	No
exclude	SSPStandardAttributeItems	No

SSPStandardAttributeItems

Node	Type	Value	Description	Mandatory
type	string	SSP Publisher SSP Endpoint SSP Channel SSP IAB Category	SSP Standard Attributes types that can be targeted	No
id	string	FW_ID	ID of corresponding SSP Standard attributes value that can be targeted	No

List API Objects

AdUnits

Node	Data Type	Values	Description	Mandatory
items	Set	ad units	Ad units for the deal (e	No

Ad Unit

Node	Data Type	Value	Description	Mandatory?
id	FW_ID	integer	FW_ID of the ad unit	Yes
status	enum	ACTIVE or INACTIVE	Status of ad unit assignment	Yes

Buyer List API

Node	Data Type	Values	Description	Mandatory?	Comment
id	FW_ID	integer	FW_ID of the buyer	Yes
buyer_platform	string	<= 255 characters	Buyer platform name of the buyer	Yes
trading_desk	string	<= 255 characters	Trading desk name of the buyer	Yes
external_seat_id	string	empty, or <= 255 characters	External seat id of the buyer	Yes	The default seat is empty.
updated_at	ISO8601 UTC	ISO8601 UTC
global_agency_id	integer		Global Agency id associated to the buyer	Yes

Volume

Node	Type	Values	Description	Mandatory?	Comment
no_limit	boolean	true false	It represents a deal with no limit.	Yes
control_pace	enum	EVEN AS_FAST_AS_POSSIBLE CUSTOM	The deal's pacing	Yes
control_period	enum	DAY MONTH LIFECYCLE	The deal's impression goal period	Yes	PG & BG only support per Life Cycle FL, DEAL & BF support per DAY, MONTH, and LIFECYCLE
impression_goal	string	0 ~ 2147483647	The deal's fixed impression goal	Yes	PG & BG only support a fixed impression goals. FL, DEAL & BF support no limit and fixed impression goals.
excess_delivery_curve	enum	spiky-ext-none spiky-ext-tiny spiky-ext-conservative spiky-ext-moderate spiky-ext-aggressive spiky-ext-unlimited	The deal's excess delivery setting	No	Only PG & BG support excess delivery
fixed_value	integer	0 ~ 2147483647	The deal's fixed impression goal	Yes	PG & BG only support a fixed impression goal FL, DEAL & BF support no limit and fixed impression goal
excess_delivery_curve	enum	0% 5% 20% 50% 70% UNLIMITED NETWORK_DEFAULT	Deal's excess delivery setting	No	Only PG & BG support excess delivery
ignore_inventory_source_optimization	boolean		When true, ignores inventory source optimization.	No
pacing_points	array	A set of pacing points. Include a date and a percentage for each pacing point. If the percentage value is blank, the value will be set to 0%.	Valid when pacing = CUSTOM_PACING. The date should be follow ISO 8061 format in local timezone for POST requests, PUT requests and GET responses. For example: 2013-09-04T10:59. *Note that ISO 8061 is not supported in Coordinated Universal Time (UTC).*	Yes
time_zone	sting	See MRM Time Zones For example, (GMT-05:00) America - New York	A time zone for the deal	Yes
over_delivery_percentage	double			No
money_goal	double		The deal's fixed money goal. Money goals are gated by a network function.	No

Pacing_point

Name	Type	Mandatory?
date	Date	Yes, when the control_pace value is CUSTOM_PACING
percentage	Decimal	Yes, when the control_pace value is CUSTOM_PACING

Override

Node	Type	Values	Description	Mandatory?	Comment
mode	string	For PG/BG: ABOVE_PAYING_ADS AMONGST_PAYING_ADS For First Look, the mode is an empty string.	The override type	Yes	PG & BG support only. For First Look deals, mode is meaningless.
value	integer	The range of values for ' Amongst Paying Ads ' is 1 to 100; The range of value for 'Above Paying Ads' is 11 to 20; The range of value for 'First Look' is 21 -- 30, Default value is 25	The override value	Yes

Schedule

Node	Type	Values	Description	Mandatory?	Comment
start_time	string	A time string such as 2021-01-01T00:00	The start time of the deal	Yes
end_time PG & BG: Required Others: Optional	Time	A time string	The end time of the deal		PG & BG: Required Others: Optional
time_zone	string	See MRM Time Zones	The time zone of the deal	Yes

Pricing

Node	Type	Values	Description	Mandatory?	Comment
model	enum	FIRST_FLOOR SECOND_FLOOR FIXED	The pricing model of the deal	Yes	SECOND_FLOOR by default
price	double	0.01 ~ 1,000,000.00	The pricing value	Yes
currency_override	string	Use currency code, such as CAD or USD.	The currency to be used for the bidding.	No	This currency shares the global currency exchange rate with the network default currency.
bid_price_to_upstream	integer	1-100	The bid price in % used and required to bid inventory from accessible Non-Guaranteed Marketplace Private Orders and 3rd party SSPs.	No	If Bid Price is empty, Ad server will use raw DSP bid's price to bid the inventory.
inherit_sell_side_floor	boolean		When true, the deal will use the floor price of upstream listing.	No
margin_to_floor	int32		The margin to the floor price of upstream listing.	No
enable_auto_adjust_bid_price	boolean		When enable auto adjust bid price is set as true, bid_price_to_upstream will be automatically computed. The computation formula is 1-bid_price_to_upstream.	No

CreativeApproval

Node	Type	Values	Description	Mandatory?
type	enum	NO_APPROVAL GLOBAL CLIENT	The approval type	Yes
clearance_level	enum	PERMISSIBLE RESTRICTED	The clearance type. PERMISSIBLE is the default value.	Yes

FrequencyCaps

Node	Type	Values	Description	Mandatory
items	Set	Frequency caps	The frequency caps of a deal	No

FrequencyCap

Node	Type	Values	Description	Mandatory?
value	integer	< 2147483647	The impression cap value	Yes
period	integer	Minutes for Time Scope	The cap period in minutes	Yes
type	enum	TIME STREAM ASSET SITE_SECTION LIFETIME	The cap axis options	Yes

ContentTargeting

Node	Type	Description	Mandatory?
network_items	ContentTargetingNetworkItems	The API only supports MRM content. The default logical relationship between network_items, and standard_attributes, ron is OR. standard_attributes and ron are valid for Marketplace clients only. Contact your FreeWheel account team to enable Marketplace functionality.	No
standard_attributes	ContentTargetingStandardAttributes	The API only supports MRM content. The default logical relationship between network_items, and standard_attributes, ron is OR. standard_attributes and ron are valid for Marketplace clients only. Contact your FreeWheel account team to enable Marketplace functionality. Additionally, retrieving standard attribute details in GET requests requires the network function FW_API_MKPL_NEW_TARGETING_STRUCTURE_FLAG. To enable the network function, contact your FreeWheel account team.	No
ron	Ron	The API only supports MRM content. The default logical relationship between network_items, and standard_attributes, ron is OR. standard_attributes and ron are valid for Marketplace clients only. Contact your FreeWheel account team to enable Marketplace functionality.	No
inventory_packages	ContentTargetingInventoryPackage	The API only supports MRM content. The default logic relationship between network_items, standard_attributes, ron, and inventory_package is OR. advanced_combinatIon_include is available for Marketplace clients. Contact your FreeWheel account team to enable Marketplace functionality.	No
advanced_combination_include	ContentTargetingAdvancedCombination	advanced_combinatIon_include supports up to 3 sets consisting of either one or a combination of network_items, standard_attributes, and inventory_package with a logic relationship of AND or OR within the set. The logical relationship between sets can be AND or OR. advanced_combinatIon_include is available for Marketplace clients. Contact your FreeWheel account team to enable Marketplace functionality.	No

ContentTargetingNetworkItems

Node	Type	Mandatory?	Description
include	TargetingSets	Yes	Targeting on raw HyLDA Items is not supported in either the Programmatic Deal Open API or in the Marketplace user interface.
exclude	TargetingItems	No

ContentTargetingStandardAttributes

Node	Type	Values
include	StandardAttributeItems	Yes
exclude	StandardAttributeItems	No

Ron

Node	Type	Values	Description	Mandatory?
include	RonItems	RonItems	Included RON items	Yes

RonItems

Node	Type	Values	Description	Mandatory?	Comment
rovn	boolean	true false	Indicates whether ROVN is enabled or not	Yes	Default is false.
rosn	boolean	true false	Indicates whether ROSN is enabled or not	Yes	Default is false.
romn	boolean	true false	Indicates whether ROMN is enabled or not	Yes	Default is false.

ContentTargetingInventoryPackage

Node	Type	Value	Mandatory?
include		Set of inventory package IDs.	No
exclude		Set of inventory package IDs.	No

ContentTargetingAdvancedCombination

Node	Type	Value	Mandatory
relation_between_sets	enum	Relation_Type_UNSPECIFIED AND OR	Yes
set	AdvancedCombinationIncludeSet	Set consists of either single or a combination of network_items, standard_items and inventory_package which have a logical relationship of AND/OR	No
remaining_items	ContentTargeting	Remaining content targeting items such that are not considered for advanced combination	No

AdvancedCombinationIncludeSet

Node	Type	Description	Mandatory
video	Set<FW_ID>	Set containing Video IDs	No
video_group	Set<FW_ID>	Set containing Video Group IDs	No
series	Set<FW_ID>	Set containing Series IDs	No
site	Set<FW_ID>	Set containing Site IDs	No
site_section	Set<FW_ID>	Set containing Site Section IDs	No
site_group	Set<FW_ID>	Set containing Site Group IDs	No
channel	Set<FW_ID>	Set containing Channel IDs	No
channel_group	Set<FW_ID>	Set containing Channel Group IDs	No
airing	Set<FW_ID>	Set containing Airing IDs	No
audience_item	Set<FW_ID>	Set containing Audience Item IDs	No
relation_in_set	String	Relation_Type_UNSPECIFIED AND OR	Yes
standard_attribute	Set	Set containing Standard Attribute Type and standard attribute ID.	No
inventory_package	FW_ID	The MRM ID of the inventory package.	No
ron	boolean	true false	No

GeoTargeting

Node	Type	Values	Description	Mandatory?
include	GeoSetAtrribute	GeoSetAtrribute	Geographic attributes are included.	No
exclude	GeoSetAtrribute	GeoSetAtrribute	Geographic attributes are excluded.	No

GeoSetAttribute

Node	Type	Values	Description	Mandatory?
country	Set	Set<FW_ID> Country List	A set of FW ID of countries	No
state	Set	Set<FW_ID>; States, Provinces, and Regions List	A set of FW ID of states	No
dma	Set	Set<FW_ID>; US DMA List	A set of FW ID of DMAs	No
city	Set	Set<FW_ID>; Cities List	A set of FW ID of cities	No
postal_code	Set	Set<FW_ID>; Postal Code List	A set of FW ID of postal codes	No
postal_code_package	Set	Set<FW_ID>; Postal Code List	A set of FW ID of postal code packages	No
region	Set	Set<FW_ID>; States, Provinces, and Regions List	A set of FW ID of regions	No

ISPTargeting

Node	Type	Values	Description	Mandatory?
include	Set	Set<FW_ID>	A set of FW ID of ISPs	No

CustomTargeting

Node	Type	Values	Description	Mandatory?	Comments
set	set	Set	If there are multiple sets, then the relationship within a set can only be "ANY". Across sets, the relationship is "AND".	No	Need to confirm if the validation already exists or Targeting Service handles it
relation_between_sets	Set	Set	If there is more than one set, match can only be set to OR. If there is only one set with multiple key values, the match can be OR or AND.	No Required if there is only one set.	Need to confirm if the validation already exists or Targeting Service handles it

CustomTargetSet

Node	Type	Values	Description	Mandatory?	Comment
key_value	Set	The string value format is k=v	A key-value set	No	The string value format =
relation_in_sets	RelationType	RelationType	Relation in sets	Yes

AudienceTargeting

Node	Type	Description	Mandatory?
include	TargetingSets	The included audience items	No
exclude	TargetingItems	The excluded audience items	No

TargetingItems

Node	Type	Values	Description	Mandatory?	Comment
video	Set<FW_ID>	Set of FW_ID	FW ID set of videos	No	Omit the node by default
video_group	Set<FW_ID>	Set of FW_ID	FW ID set of video groups	No	Omit the node by default
series	Set<FW_ID>	Set of FW_ID	FW ID set of video series	No	Omit the node by default
site	Set<FW_ID>	Set of FW_ID	FW ID set of site	No	Omit the node by default
site_section	Set<FW_ID>	Set of FW_ID	FW ID set of site section	No	Omit the node by default
site_group	Set<FW_ID>	Set of FW_ID	FW ID set of site group	No	Omit the node by default
site_section_group	Set<FW_ID>	Set of FW_ID	FW ID set of channel	No	Omit the node by default
audience_item	Set<FW_ID>	Set of FW_ID	FW ID set of audience items	No	Omit the node by default
relation_in_set	RelationType	RelationType	The relations in a set	No	Omit the node by default

RelationType

Node	Type	Values	Description	Mandatory?
relation	enum	AND OR	A relation type	Yes

TargetingSets

Node	Type	Description	Mandatory?
relation_between_sets	Set	The relation between sets	Yes
sets	Set	The set of targeting items	Yes
remaining_items	TargetingItems	The set of targeting item	No

DaypartTargeting

Node	Type	Description	Mandatory?	Comments
time_zone	string	A time zone name	Yes	FreeWheel provides a list of time zones
part	Set	A set of daypart targeting part (tick)	Yes	Maximum size = 12

DaypartTargetingPart

Node	Type	Values	Description	Mandatory?
start_time	enum	'12 MIDNIGHT', '01:00AM', '02:00AM', '03:00AM', '04:00AM', '05:00AM', '06:00AM', '07:00AM', '08:00AM', '09:00AM', '10:00AM', '11:00AM', '12 NOON', '01:00PM', '02:00PM', '03:00PM', '04:00PM', '05:00PM', '06:00PM', '07:00PM', '08:00PM', '09:00PM', '10:00PM', '11:00PM'	The start time of a day	Yes
end_time	enum	'01:00AM', ' 02:00AM ', '03:00AM', ' 04:00AM', '05:00AM', '06:00AM', '07:00AM', '08:00AM', '09:00AM', '10:00AM', '11:00AM', '12 NOON', '01:00PM', ' 02:00PM ', '03:00PM', '04:00PM', '05:00PM', '06:00PM', '07:00PM', '08:00PM', '09:00PM', '10:00PM', '11:00PM', ''11 :59PM'	The end time of a day	Yes
start_day	enum	SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY	The start day of a week repeated weekly	Yes, when repeating daily
end_day	enum	SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY	The end day of week repeated weekly	Yes, when repeating daily
days	Set	SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY	The repeated day of the week	Yes, when repeating daily
repeats	enum	DAILY WEEKLY	The repeated type	Yes

PlatformTargeting

📘
Note
The standard_attributes node conflicts with the device, OS, browser, and package nodes. If the request passes through any of them with the node standard_attributes, an error is returned an error.

Node	Type	Values	Description	Mandatory?
device	Set <FW_ID>	Valid Platform IDs		No
os	Set <FW_ID>	Valid Platform IDs		No
browser	Set <FW_ID>	Valid Platform IDs		No
package	Set <FW_ID>		Obtained from MRM	No
standard_attributes	Set of Standard Attributes inclusion and exclusion

PlatformTargetingStandardAttributes

Node	Type	Values	Description	Mandatory?	Comment
include		Set of Standard Attribute Items	Set of Standard Attributes. Each Standard Attribute must contain a type and at least one ID.	No	The relationship between each Standard Attribute type is AND. The relationship between each Standard Attribute item under the same type is OR.
exclude		Set of Standard Attribute Items	Set of Standard Attributes. Each Standard Attribute must contain a type and at least one ID.	No	The relationship between each Standard Attribute type is AND. The relationship between each Standard Attribute items under the same type is OR.

StandardAttributeItems

Node	Type	Values	Description	Mandatory?
standard_attribute	Set	Set of StandardAttributes	Each Standard Attribute must contain a type and at least one ID	Yes

StandardAttributes

Node	Type	Values	Description	Mandatory?	Comment
type	enum	BRAND DEVICE OS ENVIRONMENT GENRE PROGRAMMER FORM LANGUAGE RATING ENDPOINT_OWNER ENDPOINT APP APP_BUNDLE DOMAIN CONTENT_DURATION STREAM_TYPE SERIES CONTENT_DAYPART SUBSCRIPTION_MODEL CHANNEL SSP_PUBLISHER SSP_CHANNEL SSP_APP SSP_APP_BUNDLE SSP_DOMAIN	Marketplace pre-defined standard attributes types that can be targeted	Yes	Platform SA: DEVICE OS ENVIRONMENT ENDPOINT_OWNER ENDPOINT APP APP_BUNDLE DOMAIN Content SA: GENRE PROGRAMMER FORM LANGUAGE RATING BRAND CONTENT_DURATION STREAM_TYPE SERIES CONTENT_DAYPART SUBSCRIPTION_MODEL CHANNEL SSP SA: SSP_PUBLISHER SSP_CHANNEL SSP_APP SSP_APP_BUNDLE SSP_DOMAIN
id	set	Set<FW_ID>	ID of corresponding Standard attributes value that can be targeted	Yes	Use the Standard Attribute API to get the list of Standard Attribute IDs to target. If you want to target multiple items in the same type, add more nodes in parallel. At least one id must be included.

Node

Type

Values

Description

Mandatory?

Comment

type

enum

BRAND
DEVICE
OS
ENVIRONMENT
GENRE
PROGRAMMER
FORM
LANGUAGE
RATING
ENDPOINT_OWNER
ENDPOINT
APP
APP_BUNDLE
DOMAIN
CONTENT_DURATION
STREAM_TYPE
SERIES
CONTENT_DAYPART
SUBSCRIPTION_MODEL
CHANNEL
SSP_PUBLISHER
SSP_CHANNEL
SSP_APP
SSP_APP_BUNDLE
SSP_DOMAIN

Marketplace pre-defined standard attributes types that can be targeted

Yes

Platform SA:

DEVICE
OS
ENVIRONMENT
ENDPOINT_OWNER
ENDPOINT
APP
APP_BUNDLE
DOMAIN

Content SA:

GENRE
PROGRAMMER
FORM
LANGUAGE
RATING
BRAND
CONTENT_DURATION
STREAM_TYPE
SERIES
CONTENT_DAYPART
SUBSCRIPTION_MODEL
CHANNEL

SSP SA:

SSP_PUBLISHER
SSP_CHANNEL

SSP_APP
SSP_APP_BUNDLE
SSP_DOMAIN

set

Set<FW_ID>

ID of corresponding Standard attributes value that can be targeted

Yes

Use the Standard Attribute API to get the list of Standard Attribute IDs to target. If you want to target multiple items in the same type, add more nodes in parallel. At least one id must be included.

Restriction

Node	Type	Values	Description	Mandatory
mode	enum	ALLOW BLOCK	Specifies the restriction mode	Yes
id	Set	Set<FW_ID>	A set of FW ID of restricted items (brand, advertiser, or industry)	Yes

GlobalAgencyIds

Node	Type	Values	Description	Mandatory	Comment
valid	boolean	true false	Indicate if global agency is set for the deal	Yes
value	String	Integer Array	Global agency id associated to the deal	Yes (Only if Global agency is enabled i.e. valid = true)	If the network function GLOBAL_AGENCY is not enabled, then global_agency_ids field will be empty. If the network function GLOBAL_AGENCY is enabled, but the global_agency_ids is not set, then global_agency_ids field = null. If the network function GLOBAL_AGENCY is enabled and the global_agency_ids is set, then global_agency_ids field is an Integer Array.

Global Agency List API

Node	Type	Values	Description	Mandatory
id	FW_ID	integer	Freewheel's ID of the Global Agency	Yes
name	String	<= 255 characters	Name of the Global Agency	Yes
holding_company_id	FW_ID	integer	ID of the holding company associated to the global agency	Yes
holding_company_name	String	<= 255 characters	Name of the holding company associated to the global agency	Yes

Data Protection Package List API

Node	Type	Values	Description	Mandatory
id	FW_ID	Integer	ID associated to the data protection package	Yes
name	String		Name associated to the package	Yes
scope	String	IMPRESSION_ONLY, ALL_TRACKING_URL	Scope associated to the specified data protection package	Yes
mode	String	BLACKLIST, WHITELIST	Mode associated to the specified data protection package	Yes
domain	String		Domain associated to the specified data protection package	Yes

YieldOptimization

Node	Type	Values	Description	Mandatory
volume_cap_mode	String	IGNORE INHERIT OVERRIDE	Volume cap configuration associated to the deal	Yes
volume_cap_optimization_ids	Integer Array		Configuration ID associated to the 'override' feature of volume cap. If the volume cap configuration is not 'override', then this value should be null	Yes, when volume_cap_mode= OVERRIDE No, for other values of volume_cap_mode
distribution_mode	String	IGNORE INHERIT OVERRIDE	Distribution configuration associated to the deal	Yes
distribution_optimization_id	Integer		ID associated to the override feature of distribution. If the distribution configuration is not 'override', then this value should be null	Yes, when distribution_mode= OVERRIDE No, for other values of distribution_mode
inventory_prioritization_mode	String	IGNORE INHERIT OVERRIDE	Inventory prioritization associated to the deal	Yes
inventory_prioritization_id	Integer		ID associated to the override feature of inventory prioritization. If the inventory prioritization configuration is not 'override', then this value should be null	Yes, when inventory_prioritization_mode= OVERRIDE No, for other values of inventory_prioritization_mode

Marketplace Supply Source

Node	Type	Description	Mandatory?
inventory_orders	object	Inventory orders to include or exclude in targeting	No
inventory_split_orders	object	Inventory split orders to include or exclude in targeting	No
ssp_inventory_orders	object	SSP inventory orders to include or exclude in targeting	No
supply_source_packages	object	Supply source packages to include or exclude in targeting	No

Inventory Orders

Node	Type	Description	Mandatory?
include	array of strings	Included inventory orders	No
exclude	array of strings	Excluded inventory orders	No

Inventory Split Orders

Node	Type	Description	Mandatory?
include	array of strings	Included inventory split orders	No
exclude	array of strings	Excluded inventory split orders	No

SSP Inventory Orders

Node	Type	Description	Mandatory?
include	array of strings	Included SSP inventory orders	No
exclude	array of strings	Excluded SSP inventory orders	No

Supply Source Packages

Node	Type	Description	Mandatory?
include	array of strings	Included supply source packages	No
exclude	array of strings	Excluded supply source packages	No

Overview

Limitations

Deal Push Workflow

Deal Object

SSPStandardAttributesTargeting

SSPStandardAttributeItems

List API Objects

AdUnits

Ad Unit

Buyer List API

Volume

Pacing_point

Override

Schedule

Pricing

CreativeApproval

FrequencyCaps

FrequencyCap

ContentTargeting

ContentTargetingNetworkItems

ContentTargetingStandardAttributes

Ron

RonItems

ContentTargetingInventoryPackage

ContentTargetingAdvancedCombination

AdvancedCombinationIncludeSet

GeoTargeting

GeoSetAttribute

ISPTargeting

CustomTargeting

CustomTargetSet

AudienceTargeting

TargetingItems

RelationType

TargetingSets

DaypartTargeting

DaypartTargetingPart

PlatformTargeting

📘Note

PlatformTargetingStandardAttributes

StandardAttributeItems

StandardAttributes

Restriction

GlobalAgencyIds

Global Agency List API

Data Protection Package List API

YieldOptimization

📘
Note