creative

Events Tracking

For video creatives, it is often a requirement to fire a pixel on video complete or another action within the video playback. The events field of the Creative object allows you to define up to 10 events, each based around a specific VAST-defined reporting metric.

An example of proper formatting for the events field:

"events":[
  {"play":"https://my.server/event?id=play"},
  {"pause":"https://my.server/event?id=pause"}
]

The events field should be empty for banner (non-video) creatives.