Overview

Targeting is applied to line Items and is used to deliver creatives to relevant audiences.

The targeting endpoints update targeting expressions. Targeting expressions capture a line item’s full targeting across modules in a single structure; bulk targeting and templates let you update multiple line items’ expressions at once.

Use the Targeting API to accomplish the following tasks:

• List all targeting expressions
• Create a new targeting expression
• Retrieve, update, or delete a targeting expression using its ID
• Bulk update multiple targeting expressions at once
• Convert a line item's targeting template to a targeting expression
• Retrieve multiple targeting templates or expressions in Boolean format
• Retrieve a single targeting template or expression in a Boolean format

Uniform Resource Identifiers (URI)