Overview

The Line Items API manages the creation and validation of line items. Line items define buying behavior, including budget, pacing, bidding, and delivery details. Line items additionally contain all targeting options.

Line items belong to campaigns, which define overall an overall objective and demand. When creating a line item, it must be assigned to an existing parent campaign.

A line item must be associated with one or more creatives before it can be set to active. Multiple creatives can be associated with a single line item, and multiple line items can be associated with a single creative.

Use the Line Items API to accomplish the following tasks:

• List all line items
• Create a line item
• Retrieve, update, partially update, duplicate, or delete a line item using its ID
• Bulk validate or update multiple line items
• Bulk import or export line items from a CSV file, and export a CSV template for line item bulk import
• Retrieve line item notifications
• Retrieve a line item's creative associations
• Create a creative association between a creative and a line item
• Bulk create, update, or delete a line item's creative associations
• Validate a bulk creative association request
• Retrieve or partially update a creative association by its ID

Uniform Resource Identifiers (URI)