Overview

Bid modifiers control bid prices by applying multiplier factors when a bid request meets specific targeting criteria.

Bid modifiers are applied at the line item or campaign level and work alongside line item targeting to build tailored bidding strategies.

Use the Bid Modifiers API to accomplish the following tasks:

• List all bid modifiers
• Create a bid modifier
• Retrieve, update, partially update, or delete a bid modifier using its ID
• Retrieve line items or campaigns associated with a bid modifier by ID
• Retrieve all deleted bid modifiers
• Retrieve a deleted bid modifier by ID
• List versions of a bid modifier by ID

Uniform Resource Identifiers (URI)