Overview

The Lists API controls the creation and management of custom lists. A list is a user-made collection of targeting parameters that allows large sets of targeting specifications to be reused across multiple line items or modifiers. Lists are constrained by their type which defines the specific targeting field the parameters in the list fall under.

Use the Lists API to accomplish the following tasks:

• List all lists
• Create a list
• Retrieve, update, partially update, duplicate, or delete a list using its ID
• Retrieve IDs of lists marked as "in use" across campaigns, line items, or deals
• Retrieve IDs of lists marked as "in use" by active bid models

Uniform Resource Identifiers (URI)