Name of the Bid Model, e.g. "CPI Model"

Valid values are BID, MULTIPLIER, or BUDGET_WEIGHT. Determines whether the values in the Bid Model should be multiplied by the base bid at the Line Item level or used instead of that bid. BUDGET_WEIGHT should be used for Delivery Models.

An alternative ID to lookup the Bid Model, if desired

Notes, up to 255 chars