The name of the setting, generally in ALL_CAPS. <40 chars, must be a valid setting as defined in the account_setting_fields view

<200 chars. Each account_setting has a type, which is used for further validation. For example, the account_setting "BUDGET" might have a type of "NUMERIC." Note, this type validation is not strict as the values in the database are always stored as Strings so "1" has the same value as 1.