The Demand Targeting Reference API allows a buyer to get a list of all relevant standard attributes in order to target against them when creating a deal.

Target Object

FieldSub FieldTypeRequired?
dmaincludeinteger arrayNo
countryincludeinteger arrayYes
programmerincludeinteger arrayNo
brandincludeinteger arrayNo
content_genretargetinginteger arrayNo
deviceincludeinteger arrayNo
osincludeinteger arrayNo
ratingincludeinteger arrayNo
environmentincludeinteger arrayNo
languageincludeinteger arrayNo