Introduction
As a buyer going through the Campaign Manager workflow, you need to be able to retrieve your advertisers because your advertiser and advertiser industry determine the audience segments you can access. The Advertisers Reference API simplifies your workflow by enabling you to retrieve your advertisers without having to ask FreeWheel for them or having to map them manually.
How does it work?
Simply upload the local advertiser via the Create Advertisers POST endpoint.
The values are mapped to fields in MRM’s the Advertising Module
You can retrieve global advertisers and local advertisers via the List Advertisers GET method to see how your global and local advertisers are associated.
Advertiser Object
| Field | Description | Required? | MRM Advertising Module Mapping | Notes |
|---|---|---|---|---|
| id | The identifier that represents the unique advertiser the DSP side creates | --- | External ID | |
| name | The name of the advertiser created | Yes | Name | |
| domain url | The unique URL for the advertiser | Yes | Metadata | Required by the MRM advertiser for global backend mapping. |
| industry | Industry identifier from the IAB industry list: Industry Array:
| No | Industry | https://www.iab.com/guidelines/content-taxonomy/
|
| GlobalAdvertiser | The MRM global advertiser | No | Only synced in the GET method | |
| GlobalBrand | The MRM global brand | No | Only synced in the GET method |