Macros
The following Macros are supported by Buzz. These macros may be included in Creative Templates, the content of the Creatives or the click_url field of the Creative. Macros are case-sensitive and should be surrounded by double curly brackets on both sides to be properly recognized. For example, the macro FOO should be represented in the creative as {{FOO}}, not {{Foo}}.
Basic Macros
| Macro | Expansion |
|---|---|
| AD-ID | The universal creative identifier supported by Ad-ID |
| AGE | The age of the user as reported by the exchange |
| AUCTION_ID | Unique id for every bid request. It is a joining key for all the events associated with the bid request such as impression, clicks, and activities. |
| BID_TIME_UTC | Time stamp of the bid time in YYYY-MM-DD HH:MM:SS format, URL-escaped. |
| BUZZ_KEY | The Buzz Key |
| CACHEBUSTER | Random number |
| GENDER | The gender of the user as reported by the exchange |
| HEIGHT | Height of the Creative |
| IMPRESSION_URL | URL to count an impression. This macro must be present in all creative templates. |
| MEDIA_HOST | Host the Creative will be served from |
| WIDTH | Width of the Creative |
User Macros
Relating to user identification.
| Macro | Expansion |
|---|---|
| ANDROID_ID | Android Device ID |
| DNT | Whether the user has Do Not Track or Limit Ad Tracking set |
| IOS_ID | iOS Device ID |
| IP_ADDRESS | IP address of the device, base 64 encoded (will be pseudo-anonymized when subject to GDPR without explicit consent). |
| IP_ADDRESS_ESC | IP address of the device, URL-escaped (will be pseudo-anonymized when subject to GDPR without explicit consent). |
| IP_ADDRESS_IPV6 | IP address of the device when IPV6 is present, always URL-escaped (will be pseudo-anonymized when subject to GDPR without explicit consent). |
| LIVERAMP_IDL | Person-level Liveramp RampID. Use of this macro requires approval from Liveramp directly (will not work unless client has approval). Please reach out to your Beeswax CSM to learn more. Note: Available to BaaS customers only. |
| USER_AGENT | Full user agent of the device, base 64 encoded (will be blank when subject to GDPR without explicit consent). |
| USER_AGENT_ESC | Full user agent of the device, URL-escaped (will be blank when subject to GDPR without explicit consent). |
| USER_ID | Device ID for mobile, cookie for desktop. This will populate with either a cookie on a desktop OR an iOS/Android ID for mobile (will be pseudo-anonymized when subject to GDPR without explicit consent). |
| USER_ID_SHA1 | Device ID for mobile, hashed using the SHA1 algorithm for use with postback providers |
Campaign Object Macros
Objects relating to the campaign setup.
| Macro | Expansion |
|---|---|
| ACCOUNT_ID | Account ID for the impression |
| ADVERTISER_ID | Advertiser ID for the impression |
| ADVERTISER_ID_ALT | Alternative advertiser ID for the impression |
| ADVERTISER_NAME | Advertiser name (escaped) |
| CAMPAIGN_ID | Campaign ID for the impression |
| CAMPAIGN_ID_ALT | Alternative campaign ID for the impression |
| CAMPAIGN_NAME | Campaign name (escaped) |
| CREATIVE_ID | Creative ID for the impression |
| CREATIVE_ID_ALT | Alternative creative ID for the impression |
| CREATIVE_NAME | Creative name (escaped) |
| LINE_ITEM_ID | Line Item ID for the impression |
| LINE_ITEM_ID_ALT | Alternative line item ID for the impression |
| LINE_ITEM_NAME | Line Item name (escaped) |
Regulatory Macros
Relating to GDPR and related regulations.
| Macro | Expansion |
|---|---|
| GDPR_CONSENT_STRING | The consent string on the bid request used for GDPR compliance. |
| IS_GDPR | Whether the auction is subject to GDPR. |
| IS_GDPR_CONSENTED | Whether the auction is regulated by GDPR AND the customer has been granted consent by the end user |
| US_PRIVACY_STRING | The US Privacy String on the bid request used for CCPA compliance. |
| IS_COPPA | Whether the auction is subject to COPPA |
Inventory/Content Macros
| Macro | Expansion |
|---|---|
| APP_BUNDLE | Mobile application bundle the impression was served on |
| APP_ID | Unique ID of the app within the exchange |
| APP_NAME | Mobile application name the impression was served on |
| APP_STORE_URL | URL the mobile application on the app store |
| AUTOPLAY_BLOCKED | The Blocked Attribute Field (battr) is used for conveying attributes that are blocked by the inventory source. This macro will display a boolean result in the bid response: 1 if blocked 0 if not blocked |
| BW_CONTENT_GENRE | The genre of the video content, from the Beeswax genre taxonomy. |
| DEAL_ID | The private marketplace deal ID targeted for this impression |
| DOMAIN | Domain the impression was served on |
| EXCHANGE_HANDLE | The exchange abbreviation for each inventory source (i.e. "rp" for Rubicon). Exchange handles are used in conjunction with exchange specific IDs in targeting (i.e. rp/12345 for a Rubicon specific site ID) |
| INVENTORY_SOURCE | Exchange inventory source (i.e. Rubicon, Mopub etc) |
| PAGE | The full URL of the page the ad was served on |
| PLACEMENT_ID | Placement ID for the impression reported by the exchange. |
| PUBLISHER_ID | Publisher ID for the impression reported by the exchange. |
| PUBLISHER_NAME | Publisher name for the impression reported by the exchange. |
| REFERRER | Domain the user came from before landing on domain the impression was served on |
| REFERRER_URL_ESC | Escaped version of the REFERRER macro (above) |
| REWARDED | Whether the auction was for rewarded video |
| SITE_ID | Site ID that the impression was served on |
| SITE_NAME | Site Name that the impression was served on |
Location Macros
| Macro | Expansion |
|---|---|
| CITY_CODE | The city of the device/user, using United Nations Code for Trade and Transport locations , as defined in the oRTB spec for the geo.city object. |
| COUNTRY_CODE | Two-character country code of the device/user. |
| LAT | The latitude of the device/user (will be truncated to three decimal places when subject to GDPR without explicit consent). |
| LONG | The longitude of the device/user (will be truncated to three decimal places when subject to GDPR without explicit consent). |
| METRO_CODE | The metro code of the device/user. Metro code is the OpenRTB equivalent of DMA. |
| REGION | The state/region of the device/user. In the US, this is the 2 letter state code (I.e. CT). For other countries this is the 2 letter country or region code (i.e. AU for Australia). |
| ZIP_CODE | The zip code of the device/user. |
Mobile/Device Macros
| Macro | Expansion |
|---|---|
| DEVICE_MAKE | The device make that the ad was served on (i.e. Apple, Samsung) |
| DEVICE_MODEL | The device model that the ad was served on (i.e. iPhone 6s, Galaxy S6) |
| DEVICE_TYPE | The type of device the impression was served on. |
| PLATFORM_OS | Operating system of the device the ad was served on (i.e. iOS, Android) |
| PLATFORM_OS_VERSION | The version of the operation system of the device the ad was served on (i.e. 17.0) |
| PLATFORM_CARRIER | Mobile carrier of the device the ad was served on (i.e. Verizon, AT&T) |
Video Macros
| Macro | Expansion |
|---|---|
| EVENT_CLOSE_URL | URL for tracking close events |
| EVENT_COMPLETE_URL | URL for tracking video completes |
| EVENT_FULLSCREEN_URL | URL for tracking video fullscreen events |
| EVENT_MID_URL | URL for tracking video midpoints |
| EVENT_MUTE_URL | URL for tracking video mutes |
| EVENT_PAUSE_URL | URL for tracking video pauses |
| EVENT_Q1_URL | URL for tracking first quartile video plays |
| EVENT_Q3_URL | URL for tracking third quartile video plays |
| EVENT_RESUME_URL | URL for tracking video resumes |
| EVENT_SKIP_URL | URL for tracking video skips |
| EVENT_START_URL | URL for tracking video starts |
| EVENT_UNMUTE_URL | URL for tracking video unmutes |
| PLAYER_HEIGHT | Video content player height |
| PLAYER_WIDTH | Video content player width |
URL Macros
NOTE: These macros cannot be included in the click_url field of the Creative. They may only be included in the creative_content or inside a Creative Template.
| Macro | Expansion |
|---|---|
| CLICK_DESTINATION | Resolves to the destination click URL, can include other macros when expanded |
| CLICK_TRACKING_URL | Tracking-only URL, will not redirect to destination page |
| CLICK_URL | Click-through URL, including both the CLICK_DESTINATION and CLICK_TRACKING components |
| CLICK_URL_ESC | Escaped version of the CLICK_URL macro, for use when being redirected by another ad server |
| NUM_DEST_URL_ESCAPES | Number of escapes to be used by your ad server when escaping the final destination URL. Required by some 3rd party ad servers to correctly handle destination URL redirection. Use this macro in conjunction with the CLICK_URL macro |
| NUM_DEST_URL_ESC_ESCAPES | Number of escapes to be used by your ad server when escaping the final destination URL. Required by some 3rd party ad servers to correctly handle destination URL redirection. Use this macro in conjunction with the CLICK_URL_ESC macro |
Updated about 1 month ago