List of Creative Attribute Modules and Keys

This document summarizes the existing Buzz Creative Attribute modules and keys.

Module	Key	Input Example	Notes
advertiser	advertiser_app_bundle	`"advertiser_app_bundle":["my.app.for.my.watch"]`	The app bundle ID of the advertiser. Some ad exchanges require any ad advertising another app to declare the app bundle of the advertised app. Max of one value is allowed in the list. When tracking using Apple's SKAdNetwork is enabled we only also setting this value at the Advertiser level, not at the Creative level.
	advertiser_category	`"advertiser_category":["IAB1","IAB1_1"]`	Canonical list of categories based on the IAB's content categories.
	advertiser_index_id	`"advertiser_index_id":[1143]`	Canonical list of unique Advertisers based on Google's master list. Every Creative should belong to one and only one Advertiser.
	advertiser_domain	`"advertiser_domain":["foo.com"]`	Top-level domain of the Advertiser without any path information. Required on most exchanges.
	landing_page_url	`"landing_page_url":["foo.com/bar/baz"]`	Complete URL where creatives will ultimately land. Required for running on Google AdX
approval	vendor_id	`"vendor_id":[1,2]`	List of optional Creative Approval Queue vendors for Creative to be submitted. Note, these vendors are distinct from the `creative_technology_vendors` below, which are just declarations of which technologies are used in the creative.
	inventory_source		DEPRECATED. Approvals for inventory are now stored in the `creative_approvals` field of the `Creative` object.
	creative_technology_vendor	`"creative_technology_vendor":[1,2,3]`	List of technologies used by the Creative, based on Google's list. Beeswax is #632.
mobile	mraid_playable	`"mraid_playable":[true]`	Whether the creative is a playable game in MRAID. This is required to be set when running on MoPub. Note, this is different from declaring general MRAID support, which should be accomplished using the `video.video_api` field (per OpenRTB)
technical	banner_mime	`"banner_mime":["image/jpg"]`	The mime type of the asset within the Creative
	expandable_type	`"expandable_type":[3]`	The type of expandable as defined by OpenRTB 5.3. Only one type may be set.
	expandable_direction	`"expandable_direction":[1,3]`	The direction the ad will expand, as defined in OpenRTB 5.5. Multiple directions may be indicated.
	ksize	`"ksize":[123232]`	Size of the creative in bytes
	tag_type	`"tag_type":[1]`	A canonical list of banner tag types from the IAB's OpenRTB 5.2. Example 1=XHTML text ad
video	skippable	`"skippable":[true]`	Boolean value to indicate whether the video may be skipped by the user
	moat_vpaid	`"moat_vpaid":[true]`	Boolean value to indicate whether the MOAT VPaid wrapper should be served before the creative in order to measure viewability.
	video_autoplay	`"video_autoplay":[1]`	Value to indicate whether the ad contains autoplay video. 0=autoplay, 1=click-to-play
	video_duration	`"video_duration":[30]`	Duration of the video in seconds as an Integer. Default is 30.
	video_mime	`"video_mime":["video/x-flv","video/mp4"]`	Mime types of the video within the Creative. Note, this is kept separate from `banner_mime` to conform with the IAB's OpenRTB schema and a single video creative can include multiple mime declarations.
	video_protocol	`"video_protocol":[2]`	A canonical list of video protocols from the IAB's OpenRTB 6.7. Example 2=VAST 2.0.
	video_bit_rate	`"video_bit_rate":[600,1200]`	Bit rate(s) of videos within the Creative.
	video_api	`"video_api":[2]`	A canonical list of video protocols from the IAB's OpenRTB 6.4. Example 2=VPAID 2.0.
	video_companion_type	`"video_companion_type":[1]`	A canonical list of video protocols from the IAB's OpenRTB 6.17. Example 2=HTML.
	video_companion_size	`"video_companion_size":["468x60"]`	Size, in pixels, of the video's companion ad in the format `<width>x<height>`. Size combination is validated against the `creative_sizes` table.