Discussions

Of course, there is a difference between target market and target audience. Understanding these differences will help you with GMB listing optimization even more. The target market is the larger group of people who might consider buying your products or services (for instance, age, location, interests). The target audience is the more narrow group being addressed in a campaign or post. An example being your market would be local gym-goers; your audience would be busy moms looking for fast fitness classes. Why is this important? Because talking to the right audience directly in your GMB posts, reviews, and services gets you ranked better and attracts customers who actually convert.